Eunice Kim Receives International Research Grant
University of Florida College of Journalism and Communications Advertising Assistant Professor Eunice Kim received The Differences’ Research Grant in recognition of the top research paper, “Consumer Socialization Through Social Media: Antecedents of Consumer Acceptance of Native Advertising on Social Networking Sites,” presented at the Global Colloquium organized by the Korean Advertising Society. The paper was co-authored with advertising master’s degree student Yoo Jin Chung.
The research grant is sponsored by Korean Advertising Society and HS Ad, one of the leading advertising agencies in South Korea. The paper will also be presented at the August AEJMC Conference in Minneapolis in the Advertising Division.