American Academy of Advertising

Debbie Treise, University of Florida College of Journalism and Communications (UFCJC) Advertising professor and former senior associate dean for Graduate Studies and Research, is the new Executive Director of the American Academy of Advertising (AAA). In her new leadership position, Treise will work with AAA officers and contractors and will…

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Posted: July 7, 2020

University of Florida College of Journalism and Communications Advertising Assistant Professor Eunice Kim received the Mary Alice Shaver Promising Professor Award from the American Academy of Advertising at the annual AAA conference in Boston. The award honors a junior faculty member who has demonstrated excellence and innovation in advertising teaching…

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Posted: March 28, 2017

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

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Posted: March 28, 2017

University of Florida College of Journalism and Communications graduate student Jing ‘Taylor” Wen will receive $2,200 from the 2016-2017 American Academy of Advertising (AAA) Doctoral Dissertation Competition for her proposal, “Facing Anger Versus Fear: How Individuals Regulate Level of Control in Risk Communication.” Wen’s proposal includes a panel of 400…

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Posted: January 25, 2017

University of Florida College of Journalism and Communications Advertising faculty will be presenting papers at the American Academy of Advertising (AAA) 2017 Annual Conference in Boston on March 23-26. Advertising Assistant Professor Huan Chen had two papers accepted for the conference: “Dialogic Engagement with Product Placement in Virtual Reality Films:…

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Posted: December 13, 2016