Jon Morris

Jon Morris, University of Florida College of Journalism and Communications Advertising professor is the author of “Appeal, Engagement, and Empowerment in Marketing Communications” published in the second edition of Advertising Theory. In the book, Morris contributes a chapter in the “Psychological Processes in Response to Advertisements” section focusing on emotions…

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Posted: May 2, 2019

Jon Morris, University of Florida College of Journalism and Communications Advertising professor and UF Research Foundation professor, is co-author of “The Psychological Processes of Mixed Valence Images: Emotional Response, Visual Attention and Memory” accepted for publication in Visual Communications Quarterly. The article, co-authored by Morris, Taylor Wen, Ph.D. 2017, assistant…

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Posted: August 24, 2018

In the past year and a half, many political researchers and commentators have presented different theories that attempt to explain Donald Trump’s appeal to the American voters who elected him president. A new analysis suggests that Trump supporters’ motivations included negative opinions about the economy in general and about the…

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Posted: April 27, 2018

University of Florida College of Journalism and Communications (CJC) Advertising Associate Professor Cynthia Morton Padovano and CJC Advertising Professor Jon Morris received the Best Faculty Paper award for “The Effect of Nostalgia Cues in Sexual Health Advertising” at the 2018 Association for Marketing & Health Care Research (AMHCR) Conference in…

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Posted: March 7, 2018

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

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Posted: March 28, 2017

University of Florida College of Journalism and Communications graduate student Jing ‘Taylor” Wen will receive $2,200 from the 2016-2017 American Academy of Advertising (AAA) Doctoral Dissertation Competition for her proposal, “Facing Anger Versus Fear: How Individuals Regulate Level of Control in Risk Communication.” Wen’s proposal includes a panel of 400…

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Posted: January 25, 2017

University of Florida College of Journalism and Communications Advertising faculty will be presenting papers at the American Academy of Advertising (AAA) 2017 Annual Conference in Boston on March 23-26. Advertising Assistant Professor Huan Chen had two papers accepted for the conference: “Dialogic Engagement with Product Placement in Virtual Reality Films:…

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Posted: December 13, 2016

University of Florida College of Journalism and Communications Advertising Professor Jon Morris was named a UF Research Foundation Professor for 2016-19. Morris is one of 33 UF faculty who are being honored for their “distinguished current record of research and a strong research agenda that is likely to lead to continuing distinction…

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Posted: June 17, 2016

March 17-20 Seattle, Wa. Huan Chen, assistant professor, Department of Advertising  Young Consumers’ Perceptions of Social Media Marketing: The Story of Instagram Abstract:  A qualitative research was conducted to explore young consumers’ interpretation of Instagram and marketing via Instagram. The themes that emerged regarding those young consumers’ understanding of the…

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Posted: March 8, 2016

The Academic Minute talks with Advertising Professor Jon Morris in this December 22, 2015 piece, “Jon Morris, University of Florida – Donald Trump’s Appeal.”

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Posted: December 22, 2015

University of Florida College of Journalism and Communications Advertising Professor Jon Morris and Ph.D. students Ilyoung Ju and Yunmi Choi and Department of Psychology Associate Professor Susan Bluck and Ph.D. student Hsiao-Wen Liao’s research article “Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent” has been…

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Posted: December 17, 2015

University of Florida College of Journalism and Communications Advertising Professor Jon Morris and former UF Ph.D. student Feng Shen will have an article published in the Journal of Advertising Research titled “Advertising Decoding Neural Responses to Emotion in Television Commercials: An Integrative Study of Self-Reporting and fMRI Measures.” Abstract Contrary…

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Posted: September 21, 2015