Jon Morris

March 17-20 Seattle, Wa. Huan Chen, assistant professor, Department of Advertising  Young Consumers’ Perceptions of Social Media Marketing: The Story of Instagram Abstract:  A qualitative research was conducted to explore young consumers’ interpretation of Instagram and marketing via Instagram. The themes that emerged regarding those young consumers’ understanding of the…

The Academic Minute talks with Advertising Professor Jon Morris in this December 22, 2015 piece, “Jon Morris, University of Florida – Donald Trump’s Appeal.”

University of Florida College of Journalism and Communications Advertising Professor Jon Morris and Ph.D. students Ilyoung Ju and Yunmi Choi and Department of Psychology Associate Professor Susan Bluck and Ph.D. student Hsiao-Wen Liao’s research article “Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent” has been…

University of Florida College of Journalism and Communications Advertising Professor Jon Morris and former UF Ph.D. student Feng Shen will have an article published in the Journal of Advertising Research titled “Advertising Decoding Neural Responses to Emotion in Television Commercials: An Integrative Study of Self-Reporting and fMRI Measures.” Abstract Contrary…

The Conversation on September 14, 2015 published, “How advertising research explains Donald Trump’s profound appeal” an article by Advertising professor Jon Morris and Ph.D. candidate Taylor Wen. The article was discussed on the September 17, 2015 edition of the Research Business DAILY Report (RBDR).

Advertising Professor Jon Morris and CJC doctoral students Ilyoung Ju and Naa Amponsah Dodoo published an article in the Journal of Marketing Communications on “The influence of life satisfaction on nostalgic advertising and attitude toward a brand.” Jong Woo Jun, associate professor in the School of Communications, Dankook University, South…

The Conversation on May 26, 2015 published “Why does social media advertising fall flat?,” a study on the effectiveness of Facebook ads by Advertising Professor Jon Morris.

[jwplayer file=”college/Marks-Jankowski-2012-1102.mp4″ html5_file=”http://fms01.jou.ufl.edu/college/Marks-Jankowski-2012-1102.mp4″ image=”http://www.jou.ufl.edu/wp-content/uploads/2012/11/Marks-2.jpg”] What do brands want and how are brands using a variety of media to achieve their communications goals? Cliff Marks (ADV 84, Alumnus of Distinction), president of sales and marketing, National CineMedia (NCM) and Ben Jankowski, group head of global media for MasterCard Worldwide, discuss this…