Jon Morris


The Conversation on September 14, 2015 published, “How advertising research explains Donald Trump’s profound appeal” an article by Advertising professor Jon Morris and Ph.D. candidate Taylor Wen. The article was discussed on the September 17, 2015 edition of the Research Business DAILY Report (RBDR).

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Posted: September 17, 2015

Advertising Professor Jon Morris and CJC doctoral students Ilyoung Ju and Naa Amponsah Dodoo published an article in the Journal of Marketing Communications on “The influence of life satisfaction on nostalgic advertising and attitude toward a brand.” Jong Woo Jun, associate professor in the School of Communications, Dankook University, South…

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Posted: August 17, 2015

The Conversation on May 26, 2015 published “Why does social media advertising fall flat?,” a study on the effectiveness of Facebook ads by Advertising Professor Jon Morris.

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Posted: May 27, 2015

[jwplayer file=”college/Marks-Jankowski-2012-1102.mp4″ html5_file=”http://fms01.jou.ufl.edu/college/Marks-Jankowski-2012-1102.mp4″ image=”http://www.jou.ufl.edu/wp-content/uploads/2012/11/Marks-2.jpg”] What do brands want and how are brands using a variety of media to achieve their communications goals? Cliff Marks (ADV 84, Alumnus of Distinction), president of sales and marketing, National CineMedia (NCM) and Ben Jankowski, group head of global media for MasterCard Worldwide, discuss this…

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Posted: November 6, 2012