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Jon Morris Co-Authors Research Paper on Eye Tracking Research and Emotional Response

Jon Morris, University of Florida College of Journalism and Communications Advertising professor and UF Research Foundation professor, is co-author of “The Psychological Processes of Mixed Valence Images: Emotional Response, Visual Attention and Memory” accepted for publication in Visual Communications Quarterly.

The article, co-authored by Morris, Taylor Wen, Ph.D. 2017, assistant professor at the University of South Carolina School of Journalism and Mass Communications, and UF Health Department of Ophthalmology physician Mark Sherwood, features their cross-discipline research project and includes information on eye tracking research measuring emotional response.




Posted: August 24, 2018
Category: College News
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