Cynthia Morton

When the pandemic led to global lockdowns in early 2020, the U.S. government quickly reacted with health-related communications that were not accepted universally across the country. But this divide in compliance was not seen everywhere across the globe. Why? Cultures set expectations for adopting new behavior around that culture’s point…

A new study has found that the efficiency of a group’s adaptation to a threat is particularly pertinent to its survival. The findings by Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising professor, doctoral students Sophia Mueller and Hye Soo Chang, alumnus Naa Amponsah Dodoo, Ph.D.…

Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising professor, was quoted in “Dadvertising’: The Role of Fathers Are Evolving, and Advertisers Are Taking Notice” posted on Tampa Bay’s fox13news.com on June 6. The story focuses on ads that appeal to fathers who are spending more time…

 By Lenore Devore, B.S. Journalism 1984 University of Florida College of Journalism and Communications (CJC) Advertising Professor Cynthia Morton loves engaging with students in her advertising classes, but she’s also passionate about research, one reason she thinks she was asked to join a three-university team to find ways to help…

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience. Advertisements directed toward dads now portray fathers as actively involved in parenting.  This form of advertising is commonly referred to as “dadvertising.”…

A woman’s willingness to initiate sexual health conversations with their doctors can make a difference in the quality of care she receives. University of Florida College of Journalism and Communications Professor Cynthia Morton, Professor Emeritus Jon Morris and Sabrina Habib from the University of South Carolina, wanted to explore whether…

Cynthia Morton, University of Florida College of Journalism and Communications Advertising professor, has been selected to join the Editorial Review Board for the Journal of Current Issues & Research in Advertising (JCIRA) as one of four Associate Editors. JCIRA is a journal with international reach and one of four scholarly…

Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, is the co-author of “What Women Want: The Effect of Health Agency on Patient-Doctor Communication” published in the fall 2021 issue of International Journal of Pharmaceutical and Healthcare Marketing. Morton, Sabrina Habib, Ph.D. 2013, and retired…

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-investigator for $959,000 grant from the National Institute on Aging – National Institutes for Health (NIA-NIH) to explore how minority family members can potentially influence each other to be involved with healthy aging clinical research…

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, was named a 2020 University of Florida Research Foundation Professor (UFRF). UFRF Professors are faculty who have a distinguished current record of research and a strong research agenda that is likely to lead to continuing distinction in…

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended. University of Florida College of Journalism and Communications Advertising Associate Professor Cynthia Morton and Jorge Villegas from University of Illinois at Springfield, in…