Cynthia Morton

A woman’s willingness to initiate sexual health conversations with their doctors can make a difference in the quality of care she receives. University of Florida College of Journalism and Communications Professor Cynthia Morton, Professor Emeritus Jon Morris and Sabrina Habib from the University of South Carolina, wanted to explore whether…

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Posted: September 14, 2021

Cynthia Morton, University of Florida College of Journalism and Communications Advertising professor, has been selected to join the Editorial Review Board for the Journal of Current Issues & Research in Advertising (JCIRA) as one of four Associate Editors. JCIRA is a journal with international reach and one of four scholarly…

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Posted: September 13, 2021

Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, is the co-author of “What Women Want: The Effect of Health Agency on Patient-Doctor Communication” published in the fall 2021 issue of International Journal of Pharmaceutical and Healthcare Marketing. Morton, Sabrina Habib, Ph.D. 2013, and retired…

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Posted: September 2, 2021

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…

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Posted: June 2, 2021

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-investigator for $959,000 grant from the National Institute on Aging – National Institutes for Health (NIA-NIH) to explore how minority family members can potentially influence each other to be involved with healthy aging clinical research…

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Posted: July 23, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, was named a 2020 University of Florida Research Foundation Professor (UFRF). UFRF Professors are faculty who have a distinguished current record of research and a strong research agenda that is likely to lead to continuing distinction in…

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Posted: June 1, 2020

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended. University of Florida College of Journalism and Communications Advertising Associate Professor Cynthia Morton and Jorge Villegas from University of Illinois at Springfield, in…

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Posted: May 20, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising” published in the Journal of Current Issues & Research in Advertising May 2020. Morton and Jorge Villegas review an exploratory study that compares the emotional…

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Posted: May 4, 2020

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor was recently honored by the American Academy of Advertising’s Journal of Current Issues and Research in Advertising (JCIRA) as the 2020 Journal Reviewer of the Year. Morton Padovano has worked in the field of advertising as…

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Posted: April 27, 2020

Violence among teens dating is not a new problem. Advocacy campaigns aimed at thwarting teen dating violence, which includes physical, sexual, and psychological abuse as well as stalking, is often geared toward female adolescents with a primary focus on how they can avoid becoming a victim. But research from University…

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Posted: July 8, 2019

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of two articles published in national academic publications. Morton and CJC doctoral student Summer Shelton co-authored “The Framing of Adoption: A Content Analysis of Print Newspapers 2014-2016” accepted by the Journal of Public Interest Communications…

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Posted: December 4, 2018

University of Florida College of Journalism and Communications (CJC) Advertising Associate Professor Cynthia Morton Padovano and CJC Advertising Professor Jon Morris received the Best Faculty Paper award for “The Effect of Nostalgia Cues in Sexual Health Advertising” at the 2018 Association for Marketing & Health Care Research (AMHCR) Conference in…

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Posted: March 7, 2018