Robyn Goodman

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

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Posted: March 28, 2017

Five University of Florida College of Journalism and Communications faculty members have been awarded a total of $16,210 in College seed grants for proposed research. Rita Men, assistant professor, Public Relations Department In recognition of the constantly changing media landscape and communication technologies, the proposed research aims to provide theoretical…

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Posted: December 14, 2015

Congratulations to the students involved in the FOX Sports Florida and Miami Marlins campaign out of the FOX Sports University class for winning a Bronze Student Clio, one of the highest awards given in the industry. The 2013 student team included Aly Perez, Emily Alter, Emily Dobrenchuk, Johnny Muench, Lydia Fremd…

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Posted: June 8, 2015

Congratulations to Advertising Associate Professor Robyn Goodman; Taylor Lear, ADV 12; Daniella Phillips, ADV 12; Dan LeVine, ADV 13; Alex Martin, ADV 12; and Allison Barkett, ADV 12, for winning a 2013 Bronze Telly for their Florida PrepZone campaign created for Fox Sports in 2012! They won the award in…

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Posted: June 26, 2013