UFCJC Advertising students recognized in FOX Sports University PSA competition
University of Florida College of Journalism and Communications (UFCJC) Advertising students and University of Missouri students participated in the spring 2026 semester FOX Sports University PSA storyboard competition to promote values of sportsmanship, rules-based competition and respectful rivalry.
The Ronald Reagan Center on Civility and Democracy and the Rose Bowl Institute teamed up with FOX Sports University to encourage individuals to compete with integrity, respect rivals, honor outcomes and engage with one another constructively, even in moments of disagreement.
FOX Sports University challenged the students to translate these principles into creative storytelling and real-world applications. Students were given the opportunity to develop short-form video concepts that would inspire their peers and communicate the importance of sportsmanship, both on and off the field, to a broader audience.
Across both universities, seven student teams submitted ten original storyboard concepts. Following a competitive review process, the overall winning PSA concept, titled “Who Will You Be?”, was created by the Full90 Media team from the University of Missouri.
The top concept from the University of Florida, titled “Helping Hand,” was developed by the Swamp Studios team, whose members include Ava Woyt, Morgan Topol, Brooke Miller, Adriana Reyes Cruz and Simone Simpson.
According to the Swamp Studios team, “Participating in this program was an incredible experience for our group. We’re very grateful for the opportunity to attend the Reagan Civility and Democracy Forum and look forward to presenting our work to the Forum audience. Finding ways to teach civics through sports is critical to helping the next generation be better than the one before it and we’re excited to contribute to the effort.”
The winning UFCJC team was invited to participate in the Ronald Reagan Institute’s Civility Forum in Washington, D.C. on July 28.
At UFCJC, the FOX Sports University PSA Storyboard competition was led by Associate Professor Robyn Goodman as part of the university’s strategic communications curriculum.
Category: College News
Tagged: Robyn Goodman sports Student
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