Graduate Student Directory

Rang Wang

Ph.D.
Advertising

Office: G040 Weimer Email: myer07@ufl.edu

Bio

Hometown: China

Rang Wang is a doctoral student specialized in Advertising. She received her bachelor’s degree from Xiamen University in China, and master’s degree from University of Florida. Prior to graduate school, she worked as an Account Executive in advertising agencies in Shanghai. During her master’s, she presented in several national and international conferences, including AAA 2017, AEJMC 2017, and EMMA 2017.

Education

Master of Advertising – University of Florida
Bachelor of Arts, Advertising – Xiamen University

Publications

Conference Presentations:

Wang, R. & Chan-Olmsted, S. (2017, August). Content marketing strategy of branded YouTube channels. Paper presented at 2017 The Association for Education in Journalism and Mass Communication Conference, Chicago, Illinois.

Chen, H., Wang, R., & Liang, X. (2017, August). Decoding engagement: Chinese advertising practitioners’ perspective. Paper presented at 2017 The Association for Education in Journalism and Mass Communication Conference, Chicago, Illinois.

Chan-Olmsted, S., Wolter, L., & Wang, R. (2017, May). Toward a multidimensional framework of media engagement: Conceptualizing consumer experience and connection with media content in a digital environment. Paper presented at 2017 European Media Management Association Annual Conference, Ghent, Belgium.

Chen, H., Liang, X., & Wang, R. (2017, March). Americanized or localized: A qualitative study on Chinese advertising professionals’ perceptions on creativity and strategy in the digital era. Paper presented at 2017 American Academy of Advertising Conference, Boston, Massachusetts.

Research

Doctoral Advisor:
Dr. Sylvia Chan-Olmsted – Michigan State University

Rang is interested in consumer engagement and branded content. She tries to make a bridge between the academia and the industry, and to help brands communicate with their customers better.

Courses

Rang is interested in teaching advertising strategies and consumer behaviors.