College Directory

Debbie M. Treise, Ph.D.

Professor - Department of Advertising

Office: 2076 Weimer Phone: 352-273-1631 Email: dtreise@jou.ufl.edu

Bio

Debbie Treise is a professor in the Department of Advertising and serves as Senior Associate Dean of Graduate Studies and Research in the College of Journalism and Communications.  She is also the coordinator of the Science/Health Master’s track in the College.  Treise received her PhD in 1992 from the University of Tennessee.  She has raised more than $1.2 million in grants from NASA/Marshall Space Flight Center to study science communications.  She has received grant funding from UF’s CTSI and serves as a member of the CTSI’s  Executive Operations Committee for Health Communications  Research.She was the College’s first recipient of the University of Florida ’s Research Faculty Fellowship in 1998, based on her research in science and health communication.  She is the author of several book chapters, journal articles, conference presentations and national and international invited talks on science and health communications. She serves on the editorial board of several journals and serves on numerous industry, university, college and department committees. Community service includes Hippodrome’s H.I.T.T program for at risk youths and is an Angel Flight volunteer pilot. Professional affiliations include: the National Association of Science Writers, American Academy of Advertising, Association for Consumer Research, Association for Education in Journalism and Mass Communication, International Communications Association, Society for Consumer Psychology, Advances in Marketing and Health Care Research (treasurer), American Academy for the Advancement of Science, Association of Health Care Journalists, Association of Environmental Journalists.

Education

Ph.D., University of Tennessee

News

Publications

Refereed Journal Articles

Bradshaw, A., Shelton, S., Wollney, E., & Treise, D. (Accepted). Pro-Vaxxers Get Out: How Anti-Vaccine Advocates Influence Questioning Pregnant, First-time, & New Mothers on Facebook. Health Communication.

Bradshaw, A., Treise, D., Shelton, S., & Cretel, M. (). Propagandizing Anti-Vaccination: Analysis of Vaccines Revealed Documentary Series. Vaccine, online until published(DK). DOI: 10.1016/j.vaccine.2019.12.027

Auguste, K., Bradshaw, A., Bajalia, A., & Treise, D. (2019). Detox Tea Advertising on Social Media: Examining the Content of Popular Detox Tea Brands on Instagram. Journal of Nutrition Education and Behavior, 51(7).

Kastrinos, A., Damiani, R., & Treise, D. (Accepted). Print to Podium: Exploring Media Coverage of 2016 Olympic Athletes' Perceptions about the Zika Virua. International Journal of Sports Communication.

Strekalova, Y., Karimipour, N., James, V., & Treise, D. (Accepted). Assessing risk perceptions of e-smoking devices: A cross-sectional consumer survey. Journal of Health Behavior Research.

Leal, A., Rumble, J., Stedman, N., & Treise, D. (Accepted). Exploring beyond the obvious: Social skills needed for agricultural communication. Journal of Applied Communications.

Treise, D., Baralt, C., Birnbrauer, K., Janice, K., & Neil, J. (2016). Establishing the need for health communication research: Best practices for building transdisciplinary collaboration. Journal of Applied Communication Research, 44(2).

Treise, D., Weigold, M., Birnbrauer, K., & Schain, D. (2016). The best of intentions: Patients intentions to request health care workers cleanse their hands before examination. Health Communication, 31(4), 425-433.

Strekalova, Y., Karimipour, N., James, V., & Treise, D. (Accepted). Assessing risk perceptions of e-smoking devices: A nationwide consumer survey. Journal of Health Behavior Research.

Liu, B., Pennington-Gray, L., Dunn, G., Kirilenko, A., Thapa, B., & Treise, D. (Accepted). Developing effective tourism crisis communication messages. Tourism Management.

Treise, D., Baralt, C., Birnbrauer, K., Krieger, J., & Neil, J. (2016). Establishing the need for health communication research: best practices model for building transdisciplinary collaborations. Journal of Applied Communication Research, 44(2), 194-198. DOI: 10.1080/00909882.2016.1155729

Lewis, N., Treise, D., Hsu, S. I., Allen, W. L., & Kang, H. (2011). DTC genetic testing companies fail transparency prescriptions. New Genetics and Society, 30(4), 291–307. DOI: 10.1080/14636778.2011.600434

Presentations

Bradshaw, A., Bajalia, A., Weigold, M., & Treise, D. (2020). Infant Vaccination: An Experiment to Inoculate Expectant Mothers Against Misinformation Surrounding Hepatitis B [Part 2]. Paper/Poster at Association for Marketing and Health Care Research, Breckenridge, CO.

Bradshaw, A., Markovich, H., & Treise, D. (2020). Unvaccinated Against One’s Will: How Online Reddit Community Dialogue Affirms, Encourages and Supports Pro-Vaccination Choices in The Face of Relational Conflict. Paper/Poster at Association for Marketing and Health Care Research, Breckenridge, CO.

Markovich, H., & Treise, D. (2020). So I talked to my doctor: How DTC commercials present experiences and treatment of depression. Paper/Poster at Kentucky Conference on Health Communication, Lexington, KY.

Weigold, M., Treise, D., Birnbrauer, K., & Bradshaw, A. (2020). The role of strategic communication in addressing health misinformation. Other at American Academy of Advertising, San Diego, CA.

Bradshaw, A., Treise, D., Carter, C., & Shelton, S. (2019). Bradshaw, A.S., Treise, D., Carter, C.G., & Shelton, S.S. (2019, October). Designing an Effective Video Intervention to Educate Expectant Mothers about Infant Hepatitis B Vaccination. Paper/Poster at International Conference on Communication in Healthcare, San Diego, CA.

Bradshaw, A., Treise, D., Weigold, M., & Bajalia, A. (2019). An Experiment to Inoculate Expectant Mothers Against Misinformation Surrounding Hepatitis B. Paper/Poster at Association for Marketing and Health Care Research Conference, Jackson Hole, WY.

Bradshaw, A., Treise, D., Wollney, E., Bajalia, A., Shelton, S., Auguste, K., & Carrera Seoane, M. (2019). From Cover-Up to Catastrophe:” How the Anti-Vaccine Propaganda Documentary “Vaxxed. Paper/Poster at Association of Marketing and Healthcare Research, Jackson Hole.

Bradshaw, A., Treise, D., Weigold, M., & Bajalia, A. (2019). Infant vaccination: an experiment to inoculate expectant mothers against misinformation surrounding Hepatitis B. Paper/Poster at Association of Marketing and Healthcare Research, Jackson Hole.

Bajalia, A., Treise, D., Bradshaw, A., & Carrera-Seoane, M. (2019). Mom warns it could happen to you: How Journalists cover mom’s warning stories.”. Paper/Poster at Association of Marketing and Healthcare Research, Jackson Hole, WY.

Wells, R., & Treise, D. (2018). Engaging an Uncertain Public: A Content Analysis of GM Food Coverage in Science Magazines from 1992 to 2016,. Paper/Poster at AEJ Mid-Winter Conference, Norman, OK.

Wollney, E., Bradshaw, A., Kastrinos, A., Shelton, S., Treise, D., & Bajalia, A. (2018). A Protocol for a Systematic Review on How Social Marketing for HIV/AIDS Has Changed Over the Last 10 Years. Paper/Poster at National Conference on Health Communication, Marketing and Media, Atlanta, GA.

Damiani, R., Treise, D., Shelton, S., & Kastrinos, A. (2018). Practice Makes Empowered: Cultivating Elderly Patients’ Voices to Protect their Health through an Interactive Training. Paper/Poster at International Communications Association, Prague, Czech Republic.

Damiani, R., Krieger, J., Treise, D., & Walsh-Childers, K. (2018). Relating to researchers: How citizen scientists invest in learning the language of science. Paper/Poster at American Association for the Advancement of Science AAAS, Austein .

Kastrinos, A., Wollney, E., Bradshaw, A., & Treise, D. (2018). Slinging GOOP: What attitudes about health is Gwyneth Paltrow encouraging with her lifestyle website “GOOP”?. Paper/Poster at Association for Marketing and Health Care Research, Tellluride, CO.

Damiani, R., Krieger, J., Treise, D., & Walsh-Childers, K. (2018). Relating to researchers: how citizen scientists invest in learning the language of science. Oral Presentation at UF Cancer Research Day, Gainesville, FL.

Damiani, R., Treise, D., Shelton, S., & Kastrinos, A. (2017). Uncovering Older Patients’ Perceptions about Handwashing Requests. Paper/Poster at International Conference on Communication in Healthcare (ICCH), Baltimore, MD.

Shelton, S., Cretul, M., Kastrinos, A., Auguste, K., & Treise, D. (2017). What do underrepresented, pregnant women know about healthy eating to control weight: Empowerment strategies. Paper/Poster at International Conference on Communication in Healthcare, Baltimore, MD.

Treise, D., Shelton, S., Karimipour, N., & James, V. (2017). Blowing smoke: Uncovering and addressing college students’ perceptions, use and knowledge of e-cigarettes. Paper/Poster at Association for Education in Journalism and Mass Communication, Chicago, IL.

Bradshaw, A., Shelton, S., Wollney, E., Treise, D., & Auguste, K. (2017). Pro-Vaxxers Get Out: How Anti-Vaccine Advocates May Influence Questioning. Paper/Poster at Association for Marketing and Health Care Research, Telluride, CO.

Strekalova, Y., Kelleher, T., Norberg, R., & Treise, D. (2016). Student participation in sponsored applied research projects. Oral Presentation at ICA Annual Conference, Fukuoka, Japan.

Research

Dr. Treise’s research focuses on issues in science and health communication, and preventive health messages. She has received numerous grants from NASA Marshall Space Flight Center, Kaiser Family Foundation, Women and Minority Educational Leadership Enhancement Grant, and numerous others.

Research Keywords

Health communication, health behavior, science communication, advertising, public service announcements, direct-to-consumer advertising, warning labels, mass communication, mass media

Research Areas

  • Health and Science Communication

Courses

Syllabi from the current and three previous semesters: