Graduate Student Directory

Amanda Sams Bradshaw

Ph.D.
Advertising

Office: G038 Weimer Email: Abradshaw1@ufl.edu

Bio

Amanda is a doctoral candidate in the advertising department at the University of Florida, and her research focuses on how social network interactions impact maternal health decision making, specifically childhood vaccine hesitancy. She received her B.A. in Journalism from the University of Alabama and her M.S. in Integrated Marketing Communications from West Virginia University.


Education

Master of Science, Integrated Marketing Communications- West Virginia University
Bachelor of Arts, Journalism- University of Alabama

News

Publications

Refereed Journal Articles

Yue, A., Chung, Y., Kelleher, T., Bradshaw, A., & Ferguson, M. (2020). How CEO Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention. Journalism & Mass Communication Quarterly. DOI: 10.1177/1077699020943521

Bradshaw, A., Shelton, S., Wollney, E., Treise, D., & Auguste, K. (2020). Pro-Vaxxers Get Out: How Anti-Vaccine Advocates Influence Questioning Pregnant, First-time, & New Mothers on Facebook. Health Communication. DOI: 10.1080/10410236.2020.1712037

Johnson, B. K., Bradshaw, A. S., Davis, J., Diegue, V., Frost, L., Hinds, J., Lin, T., Mizell, C., Quintana, D., & Wang, R. (Accepted). Credible influencers: Sponsored YouTube personalities and the effects of warranting cues. Journal of Media Psychology.

Bradshaw, A., Treise, D., , S. S., Cretul, M., Raisa, A., Bajalia, A., & , D. P. (2020). Propagandizing anti-vaccination: Analysis of Vaccines Revealed documentary series. Vaccine. DOI: 10.1016/j.vaccine.2019.12.027

Bradshaw, A. (2019). First-Time Mothers: For Vaccine Questions, Consult Your Peers on Facebook., 2, 2.

Bradshaw, A. (Accepted). From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatric provider selection. Health Marketing Quarterly.

Presentations

Bradshaw, A., Treise, D., Bajalia, A., & Wollney, E. (2021). From cover-up to catastrophe: How the anti-vaccine propaganda documentary impacted college students' perceptions of vaccinations. Oral Presentation at AEJMC, Virtual.

Shelton, S., Bradshaw, A., Cretul, M., & Treise, D. (2021). Plus size female consumers' perceptions of the online shopping experience for clothing How can brands do better?. Oral Presentation at AEJMC, Virtual.

Shelton, S., Bradshaw, A., Cretul, M., & Treise, D. (2021). Plus size female consumers' perceptions of the online shopping experience for clothing How can brands do better?. Oral Presentation at AEJMC, Virtual.

Weigold, M., Bradshaw, A., Birnbrauer, ., & Treise, D. (2021). The role of strategic communication in addressing health misinformation. Oral Presentation at American Academy of Advertising, virtual.

Markovich, H., Bradshaw, A., Treise, D., & Cretul, M. (2021). You can have it all with medicine: A qualitative analysis of gender in DTC advertisements. Oral Presentation at AEJMC, virtual.

Bradshaw, A., & Carter, C. G. (2021). Integration of medical practice and academic research to explore evidence-based communication strategies to combat childhood vaccine hesitancy in the age of COVID-19. Other at Academic Pediatric Association Regions 7/8.

Shelton, S. S., Bradshaw, A. S., Cretul, M., & Treise, D. (2021). You can’t shop with us: How U.S. based, value and mid-market online clothing retailers position their plus-size female clothing sections. Paper/Poster at American Academy of Advertising Conference Annual Conference 2021.

Bradshaw, A. (2021). panelist for One Health Student Association panel to address vaccine misinformation in the modern media. Other at One Health Student Association Panel.

Markovich, H., Bradshaw, A., Treise, D., & Cretul, M. (2020). You Can Have It All with Medicine: A Qualitative Analysis of Gender in DTC Advertisements. Paper/Poster at Association for Education in Journalism and Mass Communication.

Markovich, H., Bradshaw, A., Treise, D., & Cretul, M. (2020). You Can Have It All with Medicine: A Qualitative Analysis of Gender in DTC Advertisements. Paper/Poster at Association for Education in Journalism and Mass Communication.

Markovich, H., & Bradshaw, A. (2020). You Can Have It All with Medicine: A qualitative analysis of gender in DTC advertisements. Paper/Poster at AEJMC.

Bradshaw, A., Bajalia, A., Weigold, M., & Treise, D. (2020). Infant vaccination: An experiment to inoculate expectant mothers against misinformation surrounding Hepatitis B: Part II. at Association for Marketing and Health Care Research Conference.

Wollney, E., Kastrinos, A., Bradshaw, A., & Bajalia, A. (2019). Media’s role in sexual health education: A framing analysis of news coverage from the 2015-2017 CDC STD Surveillance. at American Public Health Association Conference.

Bajalia, A., & Bradshaw, A. (2019). Darker cloud or silver lining? News framing of the opioid crisis and organ donation. at Association for Education in Journalism and Mass Communication Conference.

Yue, C., Kelleher, T., Chung, Y., Bradshaw, A., & Ferguson, M. (2019). How CEO Disclosure Type and CEO Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention. Oral Presentation at Association for Education in Journalism and Mass Communication (AEJMC), Toronto, Canada.

Auguste, K., Bradshaw, A., Bajalia, A., Treise, D., Shelton, S., Cretul, M., & Seoane, M. (2019). Detox tea advertising on social media: Examining the content of popular detox tea brands on Instagram. at Association for Marketing and Health Care Research Conference.

Bradshaw, A., Treise, D., Weigold, M., & Bajalia, A. (2019). Infant Vaccination: An experiment to inoculate expectant mothers against misinformation surrounding Hepatitis B: Part I. at Association for Marketing and Health Care Research Conference.

Bajalia, A., Treise, D., Bradshaw, A., Seaoane, M., & Auguste, K. (2019). Mom warns it could happen to you: How journalists cover moms’ warning stories. at Association for Marketing and Health Care Research Conference.

Wollney, E., Bradshaw, A., Kastrinos, A., Shelton, S., Treise, D., Bajalia, A., Auguste, K., & Seoane, M. (2018). A protocol for a systematic review on how social marketing for HIV/AIDS has changed over the last 10 years. at National Conference on Health Communication, Marketing and Media.

Shelton, S., Kastrinos, A., Cretul, M., Bradshaw, A., Wollney, E., Bajalia, A., Auguste, K., & Treise, D. (2018). Why aren’t we talking about weight? Information underrepresented women receive about weight management during pregnancy. at Association for Education in Journalism and Mass Communication Conference.

Bradshaw, A., Treise, D., Shelton, S., Cretul, M., Raisa, A., Bajalia, A., & Peek, D. (2018). Propagandizing anti-vaccination: Analysis of Vaccines Revealed documentary series. at Screentime Boston University Conference on Emerging Media.

Research

Specialization

Health Communication

Professional Interests

Health communication, advertising, digital and social media

Doctoral Advisor

Debbie Treise, Ph.D. – University of Tennesee

Courses

Syllabi from the current and three previous semesters:

I can teach any courses in advertising/branding, public relations, journalism, writing, public speaking, or health communication.

Adjunct Instructor of Advanced Business and Professional Speaking, Cameron University