University of Florida College of Journalism and Communications Advertising Assistant Professor Juliana Fernandes was quoted in “Play it Again, Joe. Biden Bets That Repeating Himself is Smart Politics” posted on apnews.com on Aug. 4.

The article focuses on President Biden’s multi-decade political career strategy of repeating the same stories to explain the principles behind his policies. However, even with the best lines, repetition is not foolproof — and it can even tip over into annoyance if overdone.

“The liking of the message tends to follow a bell curve,” said Fernandes. “It’s tiredness and boredom actually. If I’m not learning anything new from the message, I’m going to at some point dislike it.”

Posted: August 7, 2023
Category: College News
Tagged as: Advertising, AP News, Juliana Fernandes, President Biden