Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), has been selected to serve as one of 20 associate editors for the Journal of Advertising Research (JAR).

The mission of JAR is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The quarterly publication is read by practitioners in the field and by students and faculty members at more than 5,000 universities in 127 countries.

Feng’s research focuses on the role of AI as an information delivery agent as well as a powerful research tool. In particular, she examines the impact of algorithm-shaped norms on consumer responses to social media advertising using machine learning approaches in addition to surveys and experiments.

Currently, Feng also serves on the Journal of Advertising Editorial Review Board with UFCJC Advertising faculty members Huan Chen, Juliana Fernandes, Benjamin Johnson and Michael Weigold.

Posted: June 29, 2023
Category: AI at CJC News, College News
Tagged as: Journal of Advertising Research, Yang Feng