Journal of Advertising Research Archives

Journal of Advertising Research

Huan Chen and Jeongmin Ham Selected to Serve on the Journal of Advertising Research Editorial Board

Thursday September 11, 2025

Two University of Florida College of Journalism and Communications (UFCJC) Advertising faculty members have been selected for the editorial board of the Journal of Advertising Research (JAR). Huan Chen, professor and Advertising Department Chair, will serve …

Yang Feng to Serve as a Journal of Advertising Research Associate Editor

Thursday June 29, 2023

Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), has been selected to serve as one of 20 associate editors for the Journal of Advertising Research (JAR). The …

John Sutherland and Jun Heo’s Research on Agency-Client Relationships Published in the Journal of Advertising Research

Friday December 18, 2015

University of Florida College of Journalism and Communications Advertising Professor Emeritus John Sutherland and Ph.D. graduate Jun Heo’s research article “Why Marketers Should Be More Transparent with the Ad Agencies They Hire” was published in the …

Jon Morris Study Proposes New Approach to Measure TV Ad Emotional Responses

Monday September 21, 2015

University of Florida College of Journalism and Communications Advertising Professor Jon Morris and former UF Ph.D. student Feng Shen will have an article published in the Journal of Advertising Research titled “Advertising Decoding Neural Responses to …