Corporate leaders who want a social media presence but often don’t have the time to manage it themselves frequently assign someone within the company to serve as their online voice or persona, a practiced called “ghost posting.”

University of Florida College of Journalism and Communications researchers Tom Kelleher, associate dean for Graduate Studies and Research, Rita Men, associate professor of Public Relations, and Patrick Thelen, Ph.D. 2019,  assistant professor at San Diego State University, explored perceptions of employees when their CEO delegated social media messaging to a surrogate.

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Posted: March 13, 2020
Category: Digest Only