Hatch uses the principles of human-centered design to conceptualize and launch projects that help define the future of media and information.


We are purposefully exploring the margins of “the way things are done.”

Hatch is charged with driving real-world experimentation at the intersection of storytelling, narrative science and social good across all four of the College’s disciplines – advertising, journalism, public relations and telecommunication.

Hatch’s educational mission is to present applied experience for CJC students in nimble and user-focused product and project management, increasingly important skills for communicators. Teams of students, from the College as well as other disciplines within the University, will form and reform into product development work groups.

By focusing on the story as primary ingredient of experimentation— rather than adhering to traditional delivery mechanisms as our other venues for immersion do—Hatch will synthesize established and emerging research and technologies to develop product prototypes. It will also work with internal and external partners and clients on testing the boundaries of story-focused communication in real-world settings.

Have an idea for an innovative way of telling a story? Work with us on developing it and you could be funded up to $1,000 at the end of the semester. » PITCH HATCH


We’re intentionally prototyping our operations, limiting our first sprint to one academic year. We will repeat those time-limited sprints in subsequent years, following a Lean Startup—build, measure, learn—model in our base operations.


Follow along our travels with the hashtag #hatchUF

Our magic is formed by students, under the guidance of our minister of mischief and the SVP of YAS.

Come Play With Us!

Have a project you want to collaborate on? A new initiative we can help with? Or just want to get involved in our shop? Let us know…