Hatch uses the principles of human-centered design to conceptualize and launch projects that help define the future of media and information.
Focused on the Stories, Not the Norms.
We are purposefully exploring the margins of “the way things are done.”
Hatch is charged with driving real-world experimentation at the intersection of storytelling, narrative science and social good across all four of the College’s disciplines – advertising, journalism, public relations and telecommunication.
Hatch’s educational mission is to present applied experience for CJC students in nimble and user-focused product and project management, increasingly important skills for communicators. Teams of students, from the College as well as other disciplines within the University, will form and reform into product development work groups.
By focusing on the story as primary ingredient of experimentation— rather than adhering to traditional delivery mechanisms as our other venues for immersion do—Hatch will synthesize established and emerging research and technologies to develop product prototypes. It will also work with internal and external partners and clients on testing the boundaries of story-focused communication in real-world settings.
WHAT WE’RE FOCUSING ON IN YEAR ONE:
The staff at Hatch will help lead the explorations and rollout of immersive video content, help create content for our INC and Agency clients and evangelize best practices to our units on this important new storytelling tool.
Our development team will work with our Innovation News Center and other clients to develop custom storytelling tools for telling and amplifying digital stories.
We’re exploring the space between traditional news and advertising/public relations campaign content leading up to building one of the first sponsored and brand content studios at a journalism school in the U.S.
We spent a one-week sprint experimenting with Facebook Messenger Bots and created a “Digital Dean” to answer questions about the College. DianeBot, named in homage to our dean, gave students experience in developing with emerging tools and writing to a voice. See the Bot
Election 2016 Results Dashboard
WTDM Podcast Player
The WTDM Podcast Player is a web application we built for WUFT in order to create a multimedia experience for their new podcast: We’re The Damn Millenials. Each episode has its own page, but once you play one you can navigate through the site without losing the audio feed. We also built interactive elements for a few episodes including a make-your-own-budget game and a voting literacy quiz. See the Player
The advice column has long been a fixture of publication features pages, and our students wanted to see what it could be like in the age of Instagram. A team conceptualized and launched a test product targeting their advice to 18-24 year olds. See DearInstadvice
That's A Rap
Inspired by the runaway success and virality of the musical “Hamilton,” our team conceptualized what hip-hop based musical explanatory journalism could look like. The team launched a few test episodes on the election and the Dakota Pipeline. Listen to the Concept
An example of a classic pivot, Gator Talk started out as a concept for a “Today Show”-like product on Facebook Live to a response to the results of the 2016 Election. The team wanted to give voice to the many perspectives in our society and try to find commonality to begin to come back together. See the Videos
There is a story behind most tattoos and we wanted to experiment with the Instagram platform as a tool to tell those stories. In this project we tested collaborative content gathering and building audience. TattooSayWhat on Instagram
Sponsored Content: Find Mindfulness
UNDERWAY Hatch is working with a Gainesville-based startup Find Mindfulness to develop 360 video tours of some of the best places in town to practice mindfulness.
Gainesville Music Scene
UNDERWAY Hatch students wanted a one-stop shop to discover the latest events and shows in Gainesville’s robust live music culture. The team is in the discovery phase to build a product to fill this niche.
We’re intentionally prototyping our operations, limiting our first sprint to one academic year. We will repeat those time-limited sprints in subsequent years, following a Lean Startup—build, measure, learn—model in our base operations.
Follow along our travels with the hashtag #hatchUF
Come Play With Us!
Have a project you want to collaborate on? A new initiative we can help with? Or just want to get involved in our shop? Let us know…