University of Florida College of Journalism and Communications Advertising students and staff were the recipients of 2024 American Advertising Federation (AAF) North Central Florida student and professional ADDY awards. The annual contest, coordinated by AAF North Central Florida chapter, honors creative work completed in 2023. The awards were presented at an ADDY Awards Gala on Feb. 22.

The AAF North Central Florida Student Best of Show, Judge’s Choice and Gold ADDY winners were:

• Best of Show: Jake Tabor, Valerie Samosky, Hisham Bukari, “The National Sexual Violence Resource Center Trip Talk”
• Judge’s Choice: Helen Abernethy, Emily Goodenow, Gabrielle Fehring, “Nike: The Safest Bra”
• Sales & Marketing, Product or Service Sales Promotion, Point of Purchase: Miguel Correa, Josh Combs, Taylor Higgins, “Nike: The Right Step”
• Sales & Marketing, Direct Marketing: Helen Abernethy, Emily Goodenow, Gabrielle Fehring, “Nike: The Safest Bra”
• Print Advertising, Newspaper Advertising, Single: Rebecca Jones, Manuel Uribe, “Bic Wite Out Flip That”
• Print Advertising, Newspaper Advertising, Campaign: Rebecca Jones, Manuel Uribe, “Bic Wite Out Flip That”
• Out Of Home & Ambient Media, Guerilla Marketing, Installations and Events, Single: Miguel Correa, Katherine George, Elizabeth Wagner, “Pedigree Poopy Booth”
• Out Of Home & Ambient Media, Guerilla Marketing, Installations and Events, Campaign: Samantha Hawkins, “Florida Coalition Against Human Trafficking Know Your Label”
• Out Of Home & Ambient Media, Guerilla Marketing, Installations and Events, Campaign: Miguel Correa, Katherine George, Elizabeth Wagner, “Mars Candy Mars Makeover”
• Online/Interactive, Apps (Mobile or Web-Based): Jacob M. Wall, Jackie Truong, “National Park Service Souvenir Map”
• Online/Interactive, Apps (Mobile or Web-Based): Jake Tabor, Valerie Samosky, Hisham Bukari, “National Sexual Violence Resource Center Trip Talk”
• Online/Interactive, Apps (Mobile or Web-Based): Jacob M. Wall, Jackie Truong, University of Florida Disability Resource Center AccessiMap”
• Cross-Platform, Integrated Advertising Campaign, Consumer Campaign: Freya Garcia, Estefania Lozana, “Period Poverty & Chanel Period Surprise”
• Cross-Platform, Integrated Advertising Campaign, Consumer Campaign: Miguel Correa, Samantha Hawkins, Elizabeth Wagner, “Marriott Bonvoy Suite Sessions”

The AAF North Central Florida Student Silver ADDY winners were:

• Print Advertising, Magazine Advertising, Single: Samantha Hawkins, “Spotify & World Wildlife Fund Rhino”
• Print Advertising, Magazine Advertising, Single: Samantha Hawkins, “Spotify & World Wildlife Fund Leopard”
• Print Advertising, Magazine Advertising, Campaign: Samantha Hawkins, “Spotify & World Wildlife Fund Species”
• Print Advertising, Newspaper Advertising, Single: Samantha Hawkins, “Spotify & World Wildlife Fund Leopard”
• Out Of Home & Ambient, Poster, Single: Samantha Hawkins, “Spotify & World Wildlife Fund Rhino”
• Out Of Home & Ambient, Poster, Single: Samantha Hawkins, “Spotify & World Wildlife Fund Leopard”
• Out Of Home & Ambient, Poster, Campaign: Samantha Hawkins, “Spotify & World Wildlife Fund Species”
• Out Of Home & Ambient Media, Outdoor & Transit Advertising, Outdoor Board: Samantha Hawkins, “Spotify & World Wildlife Fund Rhino”
• Out Of Home & Ambient Media, Outdoor & Transit Advertising, Campaign: Samantha Hawkins, “Spotify & World Wildlife Fund Species”
• Online/Interactive, Advertising & Promotion, Web Banner Ads or Website Takeovers: Rebecca Jones, “Blinkist Summarizing”
• Elements Of Advertising, Art Direction, Campaign: Samantha Hawkins, “Spotify & World Wildlife Fund Species”

The AAF North Central Florida professional competitions winners were:

• Gold ADDY for Sales & Marketing, Collateral Material, Printed Annual Report: Randy Bennett, Jennifer Ford, Opus Design, “UFCJC Dean’s Report 2023”
• Silver ADDY for Film, Video, & Sound, Branded Content & Entertainment, Campaign: Alex Marques, Randy Bennett, “UFCJC Recruitment Videos”

The local student competition includes entries from students in colleges, universities, and online degree programs. The professional competition includes work from agencies, media organizations, non-profit organizations and businesses. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. Gold ADDY’s are automatically forwarded to the AAF 4^th District Florida/Caribbean competition and the winners will be announced in May 2024.

The gala event was coordinated by Dan Windels, UFCJC Advertising lecturer, Matt Abramson, WUFT Media Services director, Sue Wagner, UFCJC/WUFT Community Relations coordinator and Kinnon Thomas, WUFT Corporate Marketing representative.

Posted: February 23, 2024
Category: Alumni News, College News, Student News
Tagged as: 4th District AAF, AAF North Central Florida ADDY Awards, Dan Windels, Jennifer Ford, Matt Abramson, Randy Bennett, Sue Wagner