Thais De Moraes Campello, B.S. Advertising 2023, is the author of “A Grounded Theory Exploration of Air Taxis in Florida” published in the University of Florida Journal of Undergraduate Research on Oct. 17.

The study investigated Floridians’ perspectives on air taxis, an upcoming mode of transportation. Technically known as e-VTOL (electric vertical take-off and landing), De Moraes Campello focused on identifying the primary motivations for fostering acceptance and adoption by the general public.

According to the author, “Initial findings indicate that trust needs to be gained from the public through education, and a guarantee of safety and credible communication to generate acceptance of this new technology.”

She adds, “However, findings suggest that Floridians view air taxis as a one-time entertainment, which does not guarantee adoption. Prolonging excitement and making passengers feel a sense of agency over their lives and time indicates that it will lead to adoption. The findings suggest a communication strategy to promote e-VTOL should be based on the three themes to ensure acceptance and adoption.”

De Moraes Campello’s research was originally presented at the UF Spring 2023 Undergraduate Research Symposium. The Symposium was a chance for undergraduate students to present their research, receive valuable experience, network, and learn about research in a variety of fields.

Benjamin Johnson, UFCJC Advertising associate professor and interim director of the STEM Translational Communication Center, served as her research mentor.

Posted: October 19, 2023
Category: Alumni News, College News
Tagged as: Benjamin Johnson, e-VTOL, Thais De Moraes Campello, UF Journal of Undergraduate Research