The University of Florida College of Journalism and Communications (UFCJC) today announced that Olivia M. Bullock will join the College in the fall as an assistant professor in the Department of Advertising.

Bullock, currently assistant professor of communication and director of the Undergraduate Communication Program at George Washington University, is a communication researcher and practitioner with more than a decade of experience exploring persuasive messaging in health, science and technology contexts. Her research focuses on how message design can reduce barriers to information processing and how effective information processing evoked through message design can facilitate persuasion.

Her research has appeared in a number of peer-reviewed journals including Political Communication, Human Communication Research, Journal of Language and Social Psychology, Communication Studies and Group Processes and Intergroup Relations.

In addition to her research, Bullock is a communication practitioner, with previous experience working in public relations and advertising agencies in Washington, D.C., as a consultant on the Department of Health and Human Services’ “We Can Do This” COVID-19 vaccine campaign, and as an executive for digital health startup.

Bullock received her B.A. in Political Science and Communications from American University, and her M.A. in Communication and Ph.D. in Communication from The Ohio State University.

Posted: February 26, 2024
Category: College News
Tagged as: Advertising, Olivia Bullock