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Four CJC Students Receive First Place in 2022 Page Society Student Case Study Competition

Four University of Florida College of Journalism and Communications (UFCJC) Public Relations students, led by Public Relations Professional-in-Residence Pat Ford, received first place in the Arthur W. Page Society 2022 Student Case Study Competition.

The winning entry from Public Relations seniors Courtney Baer, Lauren Casole, Tammy Nguyen and Lauren Garelick, “United Airlines: Fly the Vaccinated Skies,” focused on the success of United Airlines’ response to vaccine mandates for employees and prioritizing the safety of all stakeholders.

Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation’s leading corporate communications executives. UFCJC won first place in the Communications category in 2021 and second place in 2020.

Page is the world’s leading professional association for senior public relations and corporate communications executives and educators. In alliance with the Institute for Public Relations, Page conducts an annual competition for the writing of original case studies by students enrolled in a school of business, communication or journalism, and who are pursuing a degree that is focused on corporate communications and the practice of public relations.

The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession’s body of knowledge and provides practical suggestions on how to improve the corporate public relations function.