Andrew Selepak, University of Florida College of Journalism and Communications director of the online Master’s program with a specialization in social media, was featured in “The MoEngage Book of Marketing Trends 2019” published by moengage.com in February 2019.

The eBook contains marketing insights from 101 successful marketers and influencers and features their predictions on artificial intelligence (AI) and machine learning, marketing automation, mobile marketing, content marketing, marketing analytics, cross-channel marketing, social media marketing, SEO and more.

According to Selepak, “2019 will be the year of the influencer. We will see VR, AR, and more micro-targeting based on geo-location, but the power of celebrity, and what makes a celebrity in 2019, will drive sales this year and beyond.”

Posted: March 1, 2019
Category: Alumni News, College News
Tagged as: Andrew Selepak