Marks, Jankowski talk about the “Changing Media Landscape”
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What do brands want and how are brands using a variety of media to achieve their communications goals? Cliff Marks (ADV 84, Alumnus of Distinction), president of sales and marketing, National CineMedia (NCM) and Ben Jankowski, group head of global media for MasterCard Worldwide, discuss this and other questions with students and faculty of the College during this event recorded Nov. 2, 2012 in the 21st Century News Lab. The session is moderated by Advertising professor Jon Morris.
Running time: 1:24:05.