Annie Neimand

Annie Neimand, frank research director at the University of Florida College of Journalism and Communications, authored “To Win Against False Information, We Must Play Offense” published in Stanford Social Innovation Review Online on April 5. Neimand comments on the “post-truth world” and cites research suggesting that rather than defending your…

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Posted: April 7, 2017

Research & Insights

Stop Raising Awareness Already

By Ann Christiano and Annie Neimand Too many organizations concentrate on raising awareness about an issue—such as the danger of eating disorders or loss of natural habitat—without knowing how to translate that awareness into action, by getting people to change their behavior or act on their beliefs. It’s time for…

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Posted: March 13, 2017

Annie Neimand, University of Florida College of Journalism and Communications communication manager and frank research director and digital strategist, and Lauren Griffin, frank director of external research, collaborated on “Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality.” The article, focusing on information avoidance…

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Posted: January 26, 2017