University of Florida College of Journalism and Communications Advertising students and staff were the recipients 2022 student and professional ADDY awards from the American Advertising Federation (AAF) North Central Florida and AAF 4^th District Florida/Caribbean ADDY Awards competitions. The annual competition, featuring creative work completed in 2021, is coordinated locally by AAF North Central Florida. Gold ADDY winners were automatically forwarded to the AAF Florida/Caribbean 4^th District contest.

The local student competition includes entries from students in colleges, universities, and online degree programs. The professional competition includes work from agencies, media organizations, non-profit organizations and businesses.

The AAF North Central Florida student Gold ADDY winners were:

• Best of Show: Norys Curbelo-Bermudez, Sandra Salvatierra, “Refuge Home”
• Judge’s Choice: Nicole Padilla, Galia Long, “Google Maps Dyslexia Edition”
• Out of Home & Ambient Media/Installation Event: Norys Curbelo-Bermudez, Sandra Salvatierra, “Refuge Home”
• Online/Interactive – Website: Nicole Padilla, Galia Long, “Google Maps Dyslexia Edition”
• Out of Home & Ambient Media/Installation Event: Malyna Reed, Camila Ochoa, “Thred Up”
• Cross Platform/Integrated Consumer Campaign: Delaney Regnier, Chaeli Norwood, “The Ghost Deer”
• Out of Home & Ambient Media/ Transit: Devon Blair, Michelle Wang, “Words Kill”
• Elements of Advertising/Illustration Campaign: Gianna Ramos, “Salsa in the Streets”

The AAF North Central Florida student Silver ADDY winners were:

• Out of Home & Ambient Media/Installation Event: Devon Blair, Michelle Wang, Jazzmyn Falloon, Blake Gilliland, “Meet Your Slave”
• Sales & Marketing/Direct Marketing: Katherine DeGenaro, Brianna Holmes, Ben Turner, “Legrow”
• Elements of Advertising/Illustration Single: Sarah Hammer, Brandon Jackson, “Outdoor as Indoor”
• Out of Home & Ambient Media/Guerilla Marketing: Delaney Regnier, Chaeli Norwood, “The Ghost Deer”
• Out of Home & Ambient Media, Transit Ads: Armand Ercoli, Michele Wu, “Tricky Ads”
• Elements of Advertising/Copywriting: Danielle Bass, “Do the Right Thing”
• Print Advertising/Magazine/Campaign: Rodolfo Luzardo, “It Really Works”
• Elements of Advertising/Copywriting: Zoe Brand, “Tell the Truth”
• Elements of Advertising – Illustration Campaign: Ruihan Zhang, “There’s a Chef in You”

The AAF North Central Florida professional competition winner was:

• Silver ADDY: UF College of Journalism and Communications, Annual Reports, for the 2021 Dean’s Report

In the AAF 4^th District Florida/Caribbean competition, two UFCJC student Gold ADDY winners received recognition. These winners were forwarded on to the national contest in June.

Student winners include:

• Gold: Delaney Regnier and Chaeli Norwood, “The Ghost Deer”
• Silver: Norys Curbelo-Bermudez & Sandra Salvatierra, “Refuge Home”

A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

Posted: June 1, 2022
Category: College News, Student News
Tagged as: AAF 4th District Florida/Caribbean, AAF North Central Florida, ADDY Awards