Ph.D. Dissertations, 1990 – 2013
Braddock, Jennifer J. (2013) Achieving ‘Effective’ Development: an Examination of Intercultural Communication Competence from the Development Practitioner’s Perspective
Faubel, Christina Locke (2013) Cameras in the Courtroom 2.0: How Technology is Changing the Way Journalists Cover the Courts
Habib Williams, Sabrina H. (2013) Accessing the Digital Muse: a Grounded Theory Advertising Creativity
Hanlon, Christine Lynn (2013) Recruiting GI Jane: an Analysis of the United States Military’s Advertising Messages on Recruitment Websites
Kim, June Yung (2013) The Integrative Model of Social Capital in Publics’ Participatory Behaviors: Exploring Effects of Public Relations Strategies on Social Capital
Lee, Jaejin (2013) The Effectiveness of Consumer Characteristics in Cause-Related Marketing Campaigns: the Role of Involvement in the Theory of Planned Behavior
Mahone, Jessica (2013) Understanding the Influence of Newspaper Coverage of Protest on Social Movement Success: A New Application of the Political Mediation Model
Rim Hyejoon (2013) Proactive versus Reactive Csr in a Crisis: the Role of Perceived Altruism on Corporate Reputation
Rodgers, Joy L. (2013) Drug Approved. Is Disease Real?” Female Fibromyalgia Patients to the Mediated Question and the Meaning of Diagnosis to Their Lives
Song, Doori (2013) Effects of Goal Compatibility: Matching Consumer Motivations and Advertising Appeals
Stanton, David (2013) Discriminating News-Reading Behavior and Cognition Using Eye-Tracking Methodologies.
Starr, Walter John (2013) Sports-Celebrity Endorser: The Emotional Response
Sung, Kang Hoon (2013) The Effect of Interactivity and Conversational Tone of Organizations’ Personification and Perceived Relationship Investment
Takata, Yukari (2013) Studying the Effects of Need for Cognition and Elaboration Appeals on Participant Evaluation of Informed Consent Information
Williams, Rania (2013) The Importance of Dialogue: Development-Based Communication Strategy for African American Patients, Their Health Providers, and Community Health Clinics
Xie, Qinwei (2013) Adding an Agent: Role of the Internet as a Consumer Socialization Mechanism among the Millennials
Zhang, Meng (Becky) (2013) Beauty Pageants in Neoliberal China: A Feminist Media Study of Feminine Beauty and Chinese Culture
Cho, Moon Hee (2012) Donor Empowerment: Enhancing Nonprofit-Donor Relationships and Supportive Behavior
Cox, Jennifer (2012) From Ink to Screen: Examining News Definitions in Newsprint and Online
Guo, Miao (2012) Antecedents and Consequences of Engagement with Television Content in a Social Media Context: A Study of Primetime Network Programming
Kim, Dae-hee (2012) Effects of Popularity Appeals in Advertising on Attitudes toward Brands: the Moderating Role of Product and Consumer Characteristics
Kim, Ji Young (2012) Exploring Linkages among Public Relations, Attribute Agenda-Building, Trust, and Corporate Reputation Mediated by Emotion
Kim, Jinsoo (2012) The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention
Jain, Rajul (2012) Distinguishing Real from Fake: Developing and Testing a Theoretical Model and Measurement Scale for Perceived Organizational Authenticity
Lim, Hyun-Ji (2012) A Quantitative Experiment of the Effects of Transnational Crises on Corporate and Country Reputation and Strategic Responses
Park, Hanna (2012) The Effect of CSR-Crisis Relevance on Consumers’ Blame Attributions and Effective Post-Crisis Response Strategies
Park, Sun Young (2012) Interplay of Social Distance, Regulatory Focus and Involvement in Anti-High-Risk Drinking Advertising: The Role of Construal Level Theory
Sadri, Sean (2012) Perceived Credibility of Sports Articles and Attitudes Toward Sports Sources and Media: The Role of Sport Fan Identification
Wesner, Kearston Lee (2012) The Who, What, Why, and Where of Online Anonymity: Toward a Judicial Rubric for Choosing Alternative Unmasking Standards
Xiang, Zheng (2012) The Internet and Political Liberalization: From a Historical Perspective
Zapata-Ramos, Mari Luz (2012) Health and Nutritional Food Advertising Claims Influence on Advertising Communication Effectiveness: A Study of Hispanic and Non-Hispanic White Populations in the United States
Al Nashmi, Eissa (2011) Aljazeera on YouTube: A Credible Source in the United States?
Bravo, Vanessa (2011) Relationship Building between Central American Governments and their Diasporas: A Contextual Study with an International Public Relations Perspective
Che Tita, Julius (2011) The Coordination of Corporate Social Responsibility in Sub-Saharan Africa: the Case of Transnational Corporations in Cameroon
Gao, Fangfang (2011) Emerging Powers of Influence: the Rise of New Media in China
Jung, Wan Seop (2011) Assessing the Relationship of Attitude toward the Ad to Intentions to use Direct-to-consumer Drugs: A Systematic Quantitative Meta-Analysis
Kennedy, Karla Dee (2011) Framing ‘Bong Hits 4 Jesus’: A Content Analysis of Local Newspapers Coverage of the Supreme Court’s Decision in Morse V. Frederick and its Effect on American School Districts’ Student Speech Policies
Kim, Heejung (2011) The Digital TV Transition: Exploring the Factors that Influence Timing of Digital TV Adoption in the U.S. Broadcast Industry.
Kim, Yeonsoo (2011) How to manage Stakeholder Skepticism of Corporate Social Responsibility (CSR) Motives: Effects of CSR Fit, Corporate Reputation, and Stated Motives
Lee, Chunsik (2011) What Happens When Online Advertising is Skippable? Testing a Hierarchical model of Ad Avoidance
Neely, Jeffrey Clark (2011) Youth, news, and community: An examination of online youth-generated news websites and the potential for promoting community attachment
Painter, David L. (2011) Uses and Gratifications of Online Information Sources: Political Information Efficacy and the Effects of Interactivity
Rhee, Eun Soo (2011) Defining the Prototype: Analysis of Luxury Brand Advertising Message and Creative Strategy
Selepak, Andrew G. (2011) White hoods and keyboards: An examination of the Klan and Ku Klux Klan web sites
Auger, Giselle A. (2011). An Experimental Analysis of the effect of Transparency on Charitable Nonprofit and for-Profit Business Organizations.
Brookshire, Michael D. (2011). Knee Arthroplasty: Shared Experience in a Virtual Community.
De Moya, Maria F. (2011). A Grounded Theory of Global Public Relations by Diaspora Organizations: Building Relationships, Communities, and Group Identity.
Kim, Soo Yeon (2011). Exploring the Linkages Among Employee Communication, Relational Trust, and Ethical Organizational Climates in Employee-Organizational Relationships.
Yang, Yan (2011). Evaluating online audiences: Identifying and evaluating predictors of audience interactive feature use on Internet video websites.
Bowers, Kevin Westmoreland (2010). Constructing the New Classroom: College Student Perceptions of Classes Using Second Life.
Davis, Donna Z (2010). Exploring the Media Effects of 3-D Online Immersive Worlds and How They Impact Both Virtual and Real Social Capital.
Deeley, David Joseph (2010). The Role of the Federal Communications Commission, Congress and the Courts in the Battle Between Commercial Broadcasters and Cable Television Operators: Must-Carry, the Digital Transition and Beyond.
Fernandes, Juliana (2010). Today’s Vote is Not Tomorrow’s Vote: the Influence of Time Perspective on Vote Likelihood.
Hamilton, Hannah (2010). Framing the Issue: Cooperative Conservation.
Heo, Jun (2010). An Examination of Market Intelligence Gaps in the Advertising Industry and Their Effects on Agency-Client Relationships: Media Planner’s Perspective.
Johnson, Laura (2010). Conversion of the FM Reserved Band: A History of FCC Policy Regarding Religious Applicants for Noncommercial Educational Licensing in the FM Reserved Band.
Kim, Kenneth (2010). Interplay of Framing Tactic, Framing Domain, and Source Credibility in Direct to Consumer Hormone Replacement Therapy Advertising: An Integration of Prospect Theory and Language Expectancy Theory.
Lee, Ji Hoon (2010). An Historical Overview of Philanthropy in Rock.
Petersen, Theodore (2010). Prisoners and Guards: Bob Dylan’s Cove rage of the American Justice System.
Ragas, Matthew (2010). Agenda-Building and Agenda-Setting in Corporate Proxy Contests: Exploring Influence Among Public Relations Efforts, Financial Media Coverage and Investor Opinion.
Rausch, Paula A (2010). Organizational Blogs and Cancer Messages: Experimental Testing of Recipient and Message Factors in Influencing Attitudes, Intention and Behavior.
Cha, Jiyoung (2009). Television Versus The Internet: A Comparative Analysis of Traditional and New Video Platforms In Substitutability, Perceptions, and Displacement Effects.
Clayton, Michael J. (2009). The Effects of Affective Responses to Sports Media Source Context on Advertising Evaluations.
Edwards, Heather (2009). African-American Women’s Beliefs about the Internet as a Source of Breast Cancer Prevention Information.
Geltner, Ted (2009). Last King of the Sports Page: the Life and Career of Jim Murray, 1919-1962.
Hering, Ana-Klara (2009). Post-Mortem Relational Privacy: Expanding the Sphere of Personal Information Protected by Privacy Law.
Jin, Bumsub Gabriel (2009). The Roles of Public Relations and Social Capital for Communal Relationship Building: Enhancing Collaborative Values and Outcomes.
Lee, Seonmi (2009). Triple-Play Strategy in the Cable and Telecommunications Industry: An Empirical Study of it’s Use and Impact on the U.S. Communications Market.
Lin, En-Ying (2009). Luxury Brand Websites Content Analysis of Chinese and English Languages: The Explorations of Authenticity, Country-of-Orgin and Product Category.
Mueller, Thomas (2009). Involvement: The Individual Versus Team Sport Experience.
Ozdora, Emel (2009). Public Relations, Public Diplomacy, and Immigrant Integration in The European Union: An Analysis of the Turkish Diaspora in the Capital of the European.
Park, Jin S. (2009). Effects of Consumer Mood States on Processing of Disease Information in Direct-to-Consumer Antidepressant Advertising and Perceived Future Risk of Depression.
Smith, Barbara (2009). Mandatory Internet Filtering in Public Libraries: The Disconnect between Law and Technology.
Alhassan, Abubakar Dan (2008). A Decade of Dual Deregulation: Communications Regulatory Policy Reform in Nigeria, 1994-2004.”
Barclay, Courtney Anne (2008). Politics and the Online Marketplace: A First Amendment Analysis of Campaign Finance Laws to Internet Communicatons.
Demare, Deborah M (2008). From Thinspiration to Opposition: How do Women in Recovery from Anorexia Negotiate the Thin Ideal?
Hughes, Sunny Skye (2008). Freedom of Communication: Breathing Space in the Marketplace of Ideas, the 1st Amendment Implications of Electronic Surveillance.
Laskin, Alexander V. (2008). Investor Relations: A National Study of the Profession.
Lee, Hyung-Seok (2008). Predicting and Understanding College Students’ Gambling Intentions Using an Extended Model of Theory of Planned Behavior: Mediating Roles of Media Exposure and Gambling-Related Cognition Variables.
Lee, Sangwon (2008). A Cross-Country Analysis of Ubiquitous Broadband Deployment: Examination of Adoption Factors.
McNealy, Jasmine E. (2008). The Press Behaving Badly: First Amendments Freedoms for News Media and Limitations on Lawful Newsgathering.
Oyer, Seth Aaron (2008). Effects of Interactive Online Media Type and Crisis Type on Public Trust During Organizational Crisis.
Saliba, John K. (2008). Framing Conflict: The Literary War Journalism of John Sack.
Shen, Feng (2008). A Chain Reaction Model of Political Advertising Effects: Advertising Content, Memory, and Candidate Evaluation.
Bortree, Denise S. (2007). Relationship Management with Adolescent Publics: The role of Relationship Maintenance Strategies and Relational Quality Outcomes on Adolescents’ intended Behavior.
Jun, Jong Woo (2007). Factors Affecting the Brand USA: Mediated Country Brand Model.
Karadjov, Christopher Detchkov (2007). Romantic Dreams, Revisionist Nightmares: The third-person effect and It’s Consequences in the context of Bulgarian Journalists’ attitudes toward Macedonia.
Lemanski, Jennifer Lee (2007). The Impact of Cognitive load and Source Credibility on the Effectiveness of Affective and Cognitive Advertising Appeals.
Oba, Goro (2007). Programming Strategies of U.S Originated Cable Networks in Asian Markets: Descriptive Study Based on the Product Standardization Adaptation Theory.
Renkus, William A. (2007). American Political Films: 1968-1980.
Sanders, Amy Kristin (2007). Defining Defamation: Community, Plaintiff Status and Harm in the Age of the Internet.
Seltzer, Trenton C. (2007). A Co-orientational Approach for Measuring Organization-Public Relations.
Shipka, Danny Gene (2007). Perverse Titilation: European Exploration Film 1960-1980.
Waters, Richard D. (2007). Advancing Relationship Management Theory: Coorientation and the Nonprofit-Donor Relationship.
Yun, Hyun Jung (2007). What Media do to Bi-Polar, 50-50 States?
Azriel, Joshua Noah (2006). Internet Hate Speech in the United States and Canada: A Legal Comparison.
Blake, Matthew (2006). Woody Sez: Woody Guthrie in the Daily People’s World Newspaper (1939-1940).
Jin, Changhyun (2006). Animated Commercials’ Effects on Low- Effort Routes to Persuasion: Classical Conditioning Approach.
Ki, Eyun-Jung (2006). Linkages Among Relationship Maintenance Strategies, Relationship Quality Outcomes, Attitude, and Behavioral Intentions.
Kim, Jangyul Robert (2006). An Experimental Test of Public Relations Messages: Sidedness, and Corporate Goodwill and Trustworthiness.
Lim, Joon Soo (2006). Persuasive Message Typicality and Source Credibility: A Schema-Copy-Plus-Tag Model with Sleeper Effects.
Marshall, Stephen William (2006). Advertising Message Strategies and Executional Devices in Television Commercials from Award-Winning: Effective Campaign from 1999 to 2004.
Postelnicu, Monica (2006). Web Wars versus Air Wars: A Comparison of Televised and Online Political Advertising in the 2004 U.S. Presidential Campaign.
Ramoutar, Nadia (2006). The Color of Love on the Big Screen: The Portrayal of Women in Interracial Relationships in Hollywood Films.
Watson, Roxanne (2006). A Comparison of Public Person Libel Standards in the British Commonwealth Caribbean and The United States.
Angell, Helena (2005). What Do Music Videos Teach At-Risk Adolescent Girls: Making a Case for Media Literacy Curriculum.
Broadway, Susan Camille (2005). Health Information-Seeking Behaviors on the Internet Among Diabetic and Healthy Women.
Chang, Byeng Hee (2005). Factors Affecting Evaluation of Cable Network Brand Extension: Focusing on Parent Network, Fit, Consumer Characteristics and Viewing Habits.
Khang, Hyoungkoo (2005). Cross Cultural Study on Videostyle of Televised Political T.V. Spots and Presidential Debates Between Them.
Lee, Seung Eun (2005). Policy Framework for Telecommunications Mergers and Acquisitions: A Comparative Analysis of the FCC and the DOJ/FTC Merger Review.
Martinez, Belio (2005). Culture Frames of the 2004 Presidential Campaign: Public Relations Strategies for Mobilizing Florida’s Latinos.
Mills, Lisa (2005). Journalistic and Third-Party Scrutiny of Political Ads on Television and the Web: An Experimental Study.
Palenchar, Michael (2005). Social Construction of Risk Roles, Risk Perceptions and Emergency Response Procedures: An Ethnographic Case Study of Two Near-Neighbor, Chemical Manufacturing Communities.
Parker, Brian Thomas (2005). This Brand’s for Me: Brand Personality and User Imagery Based Self-Congruity.
Sohar, Kathleen (2005). A Qualitative Investigation of Daily Show Viewers: Symbolic Constructions of Identification and Credibility .
Wu, Xu (2005). Chinese Cyber Nationalism: How China’s Online Public Sphere Affects its Social and Political Transitions.
Bulla, David Williams (2004). Milo Hascall and the Suppression of Democratic Newspapers in Civil War Indiana.
Castells-Talens, Antoni (2004). The Negotiation of Indigenist Radio Policy in Mexico.
Cheon, Hongsik John (2004). Forty-Four Years of Retrospective International Advertising and Marketing Research: A Systematic Quantitative Meta-Analysis.
Connolly-Ahern, Colleen (2004). Accounts, Media, and Culture: An International Impression Management Experiment.
Labre, Magdala Peixoto (2004). The Relationship Between the Reading of Fitness Magazines and Concerns with Leanness and Muscularity Among College Men.
Reid, Amanda S. (2004). Trademark Dilution Law: A Cross-Disciplinary Examination of Dilution and Brand Equity Scholarship.
Trammell, Kathleen Dana (2004). Celebrity Blogs: Investigation in the Persuasive Nature of Two-Way Communication Regarding Politics.
Williams, Andrew Paul (2004). Media Narcissism and Self-Reflexive Reporting: Metacommunication in Televised News Broadcasts and Web Coverage of Operation Iraqi Freedom.
Borchard, Gregory Alan (2003). The Firm of Greeley, Weed, and Seward: New York Partisanship and the Press, 1840-1860.
Burns, Kelli Suzanne (2003). Attitude Toward the Online Advertising Format: A Reexamination of the Attitude Toward the Ad Model in an Online Advertising Context.
Clark, Andrew Mark (2003). The Use of International Radio Broadcasting by Regional Powers in the Post-Cold War Era: A Case Study of Radio Australia and All India Radio.
Dimitrova, Daniela Veselinova (2003). Internet Adoption in Post-Communist Countries: A Proposed Model for the Study of Internet Diffusion.
Dmitrieva, Irina Yuryevna (2003). Comparison of US and UK Copyright Laws Regarding Ownership of Primary Law Materials.
Golan, Guy J. (2003). The Determinants of International News Coverage: A Contextual Analysis.
Jo, Samsup (2003). Measurement of Organization-Public Relationships: Validation of Measurement Using a Manufacturer-Retailer Relationship..
Jung, Jaemin (2003). Dual Diversification of Transformation Media Corporations: Strategic Patterns and Their Impacts on Financial Performance..
Kang, Jae-Won (2003). Predicting ‘Prototype’ Interactive Television Use in a Contemporary Media Environment: an Innovation-Adoption Model.
Kim, Jooyung (2003). Affective and Cognitive Brand Conviction: Making Loyal Relationships.
Perkins, Stephynie Chapman (2003). Un-Presidented: A Framing Analysis of the National Association for the Advancement of Colored People’s Commentary on the 2000 Presidential Election.
Sayer, Judith Jopling (2003). Direct-to-Consumer Pharmaceutical Advertising: Context and Meaning in Older Women’s Lives.
Boyer, Lori (2002). Extending the Crisis Management Response Repertoire: Using Impression Management, Attribution, and Public Relations Theories to Help Organizations in Trouble.
Clark, Naeemah (2002). These Dames Are Bananas: The History of Action For Children’s Television, 1969-1992.
Foss, Michele Sarah (2002). Let That Be Your Last Battlefield: Hegemony and the Construction of Biraciality in Situation Comedy, Soap Opera, and Science Fiction Television.
Geason, James Albert (2002). Brand Personality Trait Marking Using Nonverbal Measurement.
Gonzalez, Otilio (2002). Constitutional and Policy Implications of Electronic Media Regulations Based on Blocking Mechanisms Controlled By End Users.
Ko, Hanjun (2002). Internet Uses and Gratifications: A Structural, Equation Model of Global Interactive.
Page, Kelly Garnette (2002). An Empirical Analysis of the Influence of Perceived Attributes of Publics on Public Relations Strategy Use and Effectiveness.
Shim, Sung Wook (2002). Advertising Appeals and Culture: The Difference Between Culturally Congruent and Culturally Deviant Individuals in Korea.
Werder, Olaf (2002). Understanding Values and Attitudes Toward Recycling: Predictions and Implications for Communication Campaigns.
Bichard, Shannon L. (2001). Agenda Setting and Political Discourse: The Framing of Political Campaign Reform in 1999.
Joniak, Lisa Anne (2001). What is Reality Television? A Triangulated Analysis.
Kimball, Michele Bush (2001). Law Enforcement Records Custodians’ Perceptions and Decision-Making Behaviors in Response to Florida’s Public Records Law.
Lee, Moon J. (2001). Effective Tailored Communication in Learning From Hypertext: Introducing Expanding Hypertext Based on Individuals’ Sensation-Seeking and Working Memory Capacity.
Li, Cheng Chung (2001). A Longitudinal and Comparative Study of Merger and Acquisition Patterns of Cable Systems and Telephone Companies in the Multimedia Context 1984-1999.
Parmelee, John Houston (2001). Presidential Primary Campaign Videocassette: A Multi-Method Exploration.
Ratzlaff, Aleen J. (2001). Black Press Pioneers in Kansas: Connecting and Extending Communities in Three Geographic Sections, 1878-1900.
Brunner, Brigitta R. (2000). Measuring Students’ Perceptions of The University of Florida’s Commitment to Public Relationships and Diversity.
Fargo, Anthony (2000). Tell Me NO Secrets: The Journalist’s Privilege for Nonconfidential Information.
Glover, Joseph L. (2000). Community Journalism Then and Now: A Comparison of Community-Minded Broadcasters of the 1960s and the 1990s.
Herscovitz, Heloiza Golbspan (2000). Journalism as an Occupation in Brazil: What Journalists Working for Leading News Organizations in Sao Paulo Think About Their Profession Compared to American and French Journalists.
Lauffer, Kimberly A. (2000). Defining and Dramatizing Death: A Framing of Analysis of Newspaper Coverage of Physician-Assisted Suicide and Euthanasia in Selected Michigan Newspapers from 1996 to 1999.
Lepre, Carolyn Ringer (2000). Effects of a Persuasive Communication on Undecided Undergraduate Students’ Attitudes, Beliefs, and Intentions to Seek Career Counseling.
Morris, Anne R. (2000). The Story Behind the Story: Meanings of Having One’s Story Told By The American News Media.
Robinson, Judith Lynn (2000). New Media, Faculty, and Web-Based Instruction at the University of Florida: A Study of Implementation.
Sinclair, Janas E. (2000). The Effect of Personal Identity on the Persuasiveness of Self-Presentation Ads.
Strudler, Keith Andrew (2000). The Mass Mediated Sports Hero as a Role Model for Adolescent Males: Measuring Self-Concept Congruity with the Perceived Image of the Hero to Predict Role Modeling Behaviors.
Yates, Bradford L. (2000). Media Literacy and Attitude Change: Assessing the Effectiveness of Media Literacy Training on Children’s Responses to Persuasive Messages Within the Framework of the Elaboration Likelihood Model of Persuasion.
Crooks, Kerry Anderson (1999). The U.S. Eighth Air Force and Its British World War II Hosts: A History of International Public Relations.
Gotthoffer, Alyse (1999). Effects of Fear, Localization, and Injury Threat in Public Service Advertisements (PSAs) on Intention to Drink and Drive Among College Students.
Halstuk, Martin (1999). Exploring the Future of Open Government in the Digital Age: A Reevaluation of the Significance of the Electronic Freedom of Information Act of 1996.
Irani, Tracy (1999). Is Experience Always the Best Teacher? The Effects of Direct Experience and Salient Normative Messages on Adoption Behavior in Distance Education.
Kelleher, Tom (1999). Receiver Control of Pacing with Mass Media: Effects on Comprehension and Persuasion.
Kim, Youngwook (1999). An Organization-Level Public Relations Evaluation Model in the Context of Economic Value.
Lewis, Patricia Figliola (1999). Political Influence on the Federal Communications Commission’s Rulemaking on Universal Service for Schools and Libraries.
Swain, Kristie Alley (1999). Barriers and Inroads to Aids Dialogue in the African American Church: Development of a Strategic Model and Tool for Network Diffusion of Abstinence-Based HIV Prevention Advice.
Anantachart, Saravudh (1998). A Theoretical Study of Brand Equity: Reconceptualizing and Measuring the Construct from an Individual consumer Perspective.
Bernstein, Arla (1998). Gender Schema and the Tough Message for Political Candidates.
Dalianis, Kimberly Anne (1998). Anti-Indecency Groups and the Federal Communications Commission: A Study in the Politics of Broadcast Regulation.
Hoefges, R. Michael (1998). Legal Notice by Mass Media Publication in Federal Rule 23(b)(3) Class Actions: The Role of Advertising Media Planning Concepts and Methods.
Karrh, James A. (1998). Brand Placement: Impression Management Predictions of Audience Impact.
McDowell, S. Walter (1998). Conceptualization and Measuring the Effects of Brand Equity on Television Program Ratings Performance.
Park, Hyunsoo (1998). Forecasting Advertising Communication Effects Using Media Exposure Distribution Models: Test Market Results in South Korea.
Strausbaugh, Kirsten Lynn (1998). “Miss Congeniality” or “No More Mr. Nice guy?”: On A Method for Assessing Brand Personality and Building Brand Personality Profiles.
Tzong-Horng, Dzwo (Dustin) (1998). Corporate Crises in Cyberspace: Extending Public Relations Media Monitoring to the Public Dialogues on the Usenet.
Frisby, Cynthia M. (1997). When Bad Things Happen: The Self-Enhancing Effect of Watching Television Talk Shows.
Fullerton, Hugh S. (1996). Duopoly Market Structure in a Communications Industry: The U.S. Cellular Telephone Experience.
Gates, Paul Henry (1996). The Professor, Freedom, and the Court: Alexander Meiklejohn and the first Amendment.
Greer, Jennifer (1996). Unleashing the Watchdogs on Political Advertising: The Influence of Need for Cognition, Argument Quality, and Source Credibility on Newspaper Adwatch Effectiveness.
Johnstone, William (1996). A comparison of the United States and European Policies for the Development of the US Information Superhighway and European Information Society.
Leonhirth, James W. (1996). Mass Communication as Participation: Origins and Evaluation of an Idea.
Michels, Tara Anne (1996). Electronic Publishing and Interactive Advertising: Toward a Normative Theory of Media Planning.
Neff, Maryl L. (1996). Media Usage Among Folk Music Communities.
Owen, Anne R. (1996). Breaking Through the Clutter: The Use of Video News Releases in Integrated Marketing Communications.
Risley, James Ford (1996). Georgia’s Civil War Newspapers: Partisan, Sanguine, Enterprising.
Ross, Susan Dente (1996). Video Telephony: Legal, Economic, and Policy Perspectives on an Emerging Telecommunications Service.
Yu, Xue-Jun (1996). Computer Network-Based News Media and the Development of Globalized Communities.
Davis, Charles (1995). Enforcement of State Open Meetings Laws: A Utilitarian Analysis.
Elliott, Larry (1995). National Identity and Media System Dependency in Belize.
Lee, Kyung Yul (1995). Evaluating Effectiveness of Television Advertising Schedules in Terms of Advertising Exposure.
Urioste, Marcelo de (1995). Activation Theory: The Effects of Regular Television Use on Political Cognitions and Behaviors.
Fried, Alan (1994). And We’ll All be Free: The Role of the Press and the Integration of the United States Army 1947-1950.
Hewavitharana, Sunil R. (1994). Factors Related to Success and Participation in AIDS Dev. Projects, 1980-1990.
Matthews, Denise (1994). Family Views: The Effect of Training Parents to Mediate Their Children’s Television Viewing on Children’s Comprehension of Commercials.
Owens, Debbie (1994). Media Use Among Elderly Persons: Corr. of Life Sat., Act., Intrprs. Comm., & Public Aff. Knowledge.
Bunker, Matthew D. (1993). First Amendment Scrutiny and the Media: Constitutional Protection of Criminal Justice System Coverage.
Darlington, Patricia (1993). Television Newsmagazines, Negativism and Political Discontent.
Perry, Linda (1993). Popular Sovereignty & the Judiciary: How the U.S. Supreme Court Regards Public Opinion in Fair-Trial Free-Press Decisions.
Rivera-Sanchez, Milagros (1993). The Regulatory History of Broadcast Indecency.
Roland, Harriet (1993). Relationships of Gender Rape, Myth Acceptance, Viewing Patterns, and Sexual Perceptions of Musical Videos.
Sallot, Lynne Marie (1993). The Effects of Motive, Communication Style, and Licensing on the Reputation of Public Relations: An Impression Management Perspective.
Splichal, Sigman (1993). The Impact of Computer Privacy Concerns on Access to Government Information.
Choi, Yang-Ho (1993). Process of Parasocial Interaction in Local Television News Watching.
McCarthy, Laura (1993). The Limit of Human Felicity: Radio’s Transition from Hobby to Household Utility in the 1920’s America.
Cho, Jungsik (1992). Optimization of Long-Term Consumer Magazine Advertising Media Schedules.
Horvath-Neimeyer, Paula (1992). What We Believe and What We Ask: Message Contradictions and News Gathering.
Tolbert, Jane Thornton (1992). A Case Study of a 17th-Century Gatekeeper: The Role of Nicolas-Claude Fabri De Peirsc in the Dissemination of Science Through the Correspondence Networks.
Emig, Arthur G. (1991). Media-Use Patterns, Political Sophistication, and Political Discontent.
Engstrom, Erika Julia (1991). Effects of Sex and Appearance on Ratings of Source Credibility.
Hollander, Barry (1991). Explaining the ‘Bandwagon’ and ‘Underdog’ Effects: A Study Of Personal Relevance and Uncertainty Orientation as Factors in Public Opinion Poll Influence.
Alexander, Sherry L. (1990). Mischievous Potentialities: A Case Study of Courtroom Camera Guidelines, Eighth Judicial Circuit Florida, 1989.
Durham, Meenakashi Gigi (1990). Is it All in the Telling?: A Study of the Role in Text Schemas and Schematic Text Structures in the Recall and Comprehension of Printed News Stories.
Richardson, Brian (1990). Critiquing Mass News Media: An Audience-Centered Model.
Thomas, Clarence W. (1990). The Journalistic Civil Rights Advocacy of Harry Golden and the Carolina Israelite.