The College of Journalism and Communications’ Department of Advertising, created in 1955, is one of the nation’s oldest and most respected advertising departments. Our tradition of excellence continues through the efforts of our nationally recognized faculty members whose research, creative activities and teaching enhance the development of the profession and of our curriculum.
Our mission is to prepare students for leadership roles in strategic communications. All students are required to take courses in writing; marketing; case analysis; statistics; research; sight, sound and motion; copy and visualization; media planning and campaigns. Through our professional electives, students have the opportunity to broaden their learning experiences. A required outside concentration, or minor, allows students to specialize in areas outside the College.