Jiawei Liu is an Assistant Professor in the STEM Translational Communication Center and the Department of Advertising in the College of Journalism and Communications at the University of Florida. Before joining the University of Florida, he was a Research Associate in the Jeb E. Brooks School of Public Policy and a Postdoctoral Associate in the Department of Communication at Cornell University. Liu’s research interests revolve around using empirical methods to investigate the content and effects of mass media and social media messages regarding public health issues and public policy issues.

Liu has 36 publications. His interdisciplinary research has appeared in Human Communication Research, Communication Monographs, Journal of Health Communication, Health Communication, Social Science & Medicine, Preventive Medicine, Health Education & Behavior, Risk Analysis, The Milbank Quarterly, Journalism and Mass Communication Quarterly, The International Journal of Press/Politics, Mass Communication and Society, Journalism, Computers in Human Behavior, Journal of Behavioral Decision Making, International Journal of Communication, The International Encyclopedia of Health Communication, The International Encyclopedia of Media Psychology, and Oxford Research Encyclopedia of Politics. Liu is on the editorial board of Health Communication and has also served as an ad-hoc reviewer for more than 40 academic journals.

Liu earned a B.A. in International Journalism from the Communication University of China, an M.S. in Journalism from the University of Illinois at Urbana-Champaign, and a Ph.D. in Mass Communications from the University of Wisconsin-Madison.