Advertising

The College of Journalism and Communications’ Department of Advertising, created in 1955, is one of the nation’s oldest and most respected advertising departments. Our tradition of excellence continues through the efforts of our nationally recognized faculty members whose research, creative activities and teaching enhance the development of the profession and of our curriculum.

Our mission is to prepare students for leadership roles in strategic communications. All students are required to take courses in writing; marketing; case analysis; statistics; research; sight, sound and motion; copy & visualization; media planning and campaigns. Through our professional electives, students have the opportunity to broaden their learning experiences. A required outside concentration, or minor, allows students to specialize in areas outside the College.

While we believe in providing guidance and assistance to our students, we operate in an environment that demands strong self-motivation and desire to learn. Success depends on a student’s ability to (1) think critically; (2) effectively communicate in written and verbal form; (3) accept and respond positively to constructive criticism; and (4) accept responsibility for one’s own behavior.

The Department of Advertising is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) and was the first U.S. program certified by the International Advertising Association (IAA). Twice recognized as the nation’s best, AD Society, our student chapter of the American Advertising Federation (AAF) continues to be one of the nation’s largest and most productive chapters.

For information about careers in advertising, visit the Advertising Education Foundation’s website, aef.com.