The public relations curriculum is one of the most in-depth curricula in the country, with a balance between skills and conceptual courses, taught by both public relations scholars and practitioners.
A list of syllabi for all courses over the past four semesters.
Our combination degree allows undergraduate students to take graduate-level courses and receive both an undergraduate and Master of Arts in Mass Communication degree with less time and money than pursuing both separately. You can earn a combination degree with our on campus or online master’s concentrations.
The major in public relations enables students to develop the knowledge and skills, including analytical and communication skills, necessary for the effective practice of public relations. Students will learn public relations principles, perspectives for understanding and communicating with targeted and diverse publics and a systematic process for problem solving that emphasizes programming based on formative and evaluative research. Special attention is paid to writing skills and students will acquire the ability to write correctly and clearly in forms and styles appropriate for public relations practice. They will learn to use tools and relevant technologies, including new media, and students will also develop an understanding of ethical principles, including the importance of truth and accuracy, which guide public relations practice.