Bio

Asorey most recently was head of social media at BODEN, a leading cross-cultural communication agency based in Miami, where she oversaw the McDonald’s USA scope of work as Hispanic agency of record. She led the account team and collaborated with McDonald’s communication, marketing and digital teams to develop communication and social media strategies to reach the Hispanic consumer market.

Asorey also led the agency’s award-winning social listening practice, Escucha, to build brand advocacy through influencer and consumer engagement and real-time content. Previously, she worked on the Delta Dental, UnitedHealthcare, Dewar’s, America’s ToothFairy and American Academy of Pediatrics accounts.

Education

B.S., University of Florida, 2013

News

• Natalie Asorey Named One of the 2021 PRNEWS Top Women in PR (June 25, 2021)
• CJC Expands “We Are CJC” Initiative to Celebrate Stories of Everyday Advocacy (October 15, 2020)
• The Agency Announces New Leadership Team (August 22, 2019)
• UF College of Journalism and Communications Annual Banquet Honors the Best and the Brightest (April 13, 2019)
• UF College of Journalism and Communications Announces Unprecedented Expansion (August 6, 2018)
• All News About Natalie Asorey

Courses

Syllabi from the current and three previous semesters:

• PUR  4932 - Social Media Analytics - Spring 2021 (PDF)
• PUR  4932 - Social Media Analytics - Fall 2020 (PDF)
• RTV  3945 - We Are CJC (Immersion Experience) - section 3E37 - Fall 2020 (PDF)
• PUR  3622 - Social Media Management - Spring 2020 (PDF)