College Directory

Natalie Asorey

Lecturer - Department of Public Relations

Office: 2066A Weimer Phone: 352-273-4358 Email: nasorey@ufl.edu Twitter: @NatalieAsorey

Bio

Asorey most recently was head of social media at BODEN, a leading cross-cultural communication agency based in Miami, where she oversaw the McDonald’s USA scope of work as Hispanic agency of record. She led the account team and collaborated with McDonald’s communication, marketing and digital teams to develop communication and social media strategies to reach the Hispanic consumer market.

Asorey also led the agency’s award-winning social listening practice, Escucha, to build brand advocacy through influencer and consumer engagement and real-time content. Previously, she worked on the Delta Dental, UnitedHealthcare, Dewar’s, America’s ToothFairy and American Academy of Pediatrics accounts.

Education

B.S., University of Florida, 2013

News

Courses

Syllabi from the current and three previous semesters: