Research Areas : Strategic Communication

Olivia Bullock, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:Experimental, Faculty, Health Communication, Science Communication, Strategic Communication

Huan Chen, Ph.D.

Professor and Chair - Department of Advertising

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Cultural and Social Change, Faculty, Human-Computer Interaction, International/Intercultural Communication, Media Industry and Consumers, Mixed Methods, Qualitative Methods, Strategic Communication

Marcia DiStaso, Ph.D., APR

Associate Dean for Graduate Studies and Research
Professor - Department of Public Relations

Research Areas & Methodologies:Content Analysis, Faculty, Mixed Methods, Organizational Communication, Public Relations, Social Media, Strategic Communication, Survey

Juliana Fernandes, Ph.D.

Associate Professor - Department of Advertising

Research Areas & Methodologies:Content Analysis, Experimental, Faculty, Mixed Methods, Political Communication, Strategic Communication

Rebecca Frazer, Ph.D.

Assistant Professor - Department of Public Relations

Research Areas & Methodologies:Cultural and Social Change, Experimental, Faculty, Media Entertainment, Media Psychology, Mixed Methods, Political Communication, Public Interest Communications, Strategic Communication, Structural Equation Modeling, Survey, Visual Communication

J. Robyn Goodman, Ph.D.

Associate Professor - Department of Advertising

Research Areas & Methodologies:Advertising, Content Analysis, Critical/Cultural, Experimental, Faculty, Health Communication, Mixed Methods, Qualitative Methods, Strategic Communication, Survey, Visual Analyses, Visual Communication

Bobi Ivanov, Ph.D.

Professor - Department of Advertising

Research Areas & Methodologies:Advertising, Cultural and Social Change, Enviromental Communication, Experimental, Faculty, Health Communication, Media Psychology, Mixed Methods, Public Interest Communications, Science Communication, Strategic Communication, Survey, Sustainability Communication

Tom Kelleher, Ph.D.

Professor - Department of Advertising
Associate Dean for Academic Affairs - UF Graduate School

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Organizational Communication, Public Relations, Strategic Communication, Survey

Spiro K. Kiousis, Ph.D., APR

Executive Associate Dean
Professor - Department of Public Relations

Research Areas & Methodologies:Content Analysis, Faculty, International/Intercultural Communication, Political Communication, Public Relations, Strategic Communication, Survey

Jiawei Liu, Ph.D.

Assistant Professor - Department of Advertising, STEM Translational Communication Center

Research Areas & Methodologies:AI and Emerging Technology, Computational Methods, Content Analysis, Experimental, Faculty, Health Communication, Journalism, Media Psychology, Mixed Methods, Political Communication, Public Interest Communications, Science Communication, Strategic Communication, Survey, Visual Communication

Linjuan Rita Men, Ph.D., APR

Professor - Department of Public Relations
Director - Internal Communication Research

Research Areas & Methodologies:Faculty, Social Media, Strategic Communication, Survey, Trust in Media

Won-Ki Moon, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:AI and Emerging Technology, Experimental, Faculty, Media Psychology, Science Communication, Social Media, Strategic Communication, Survey, Trust in Media

Cynthia R. Morton Padovano, Ph.D.

Professor - Department of Advertising

Research Areas & Methodologies:Experimental, Faculty, Health Communication, Media Industry and Consumers, Media Psychology, Mixed Methods, Public Interest Communications, Strategic Communication, Survey

Yuan Sun, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Mixed Methods, Strategic Communication

Kasey Windels, Ph.D.

Associate Professor - Department of Advertising

Research Areas & Methodologies:Critical/Cultural, Cultural and Social Change, Faculty, Qualitative Methods, Social Media, Strategic Communication, Trust in Media