Undergraduate

MEDIA PRODUCTION, MANAGEMENT, AND TECHNOLOGY

The CJC Media Production, Management, and Technology (formerly Telecommunication) program is one of the most comprehensive in the country, with complete specializations in Digital Film and Video Production, Management and Strategy, and Media and Society.

The Digital Film and Television Track teaches students how to formulate an idea and translate it to the screen. Projects range from narrative and documentary films to commercial and sports production. Graduates can pursue careers in writing, directing, producing, cinematography, and editing.

Media and Society prepares students for careers in social media, and in working with organizations to enable and enhance their communication efforts. Students can specialize in Digital Media, Multicultural and Global and Communication, and Applications of Communication.

The Management & Strategy track focuses on the business aspects of the media industry. Media research, strategic management practices and business models, content development and distribution, consumer/audience measurement and analysis, and operations and planning are among the areas students explore in this track. This track prepares students to work on the business and operation side of the media industry, whether that be in entertainment and film, news, sports, or other content sectors.

Students in this program can benefit from access to the media properties housed within the College: two commercial radio stations, two public radio stations, one public television and one commercial weather television station. The media properties allow our students to produce professional products for television and the Web, while gaining hands on experience with state of the art equipment. This educational experience translates into national recognition from national entities including the National Academy of Television Arts and Sciences, The National Association of Television Program Executives, the International Radio-Television Society, and the National Broadcasting Society.

Media production, management, and technology graduates are well prepared to enter the communications field in a wide variety of capacities. In the production track, students may concentrate on writing, directing, videography or editing. Students in Media and Society study the use of communication in organizations and government, with an emphasis on digital and social media. Those choosing to complete the management and strategy track are well prepared for positions in management, audience research, sales and marketing, and promotion, as well as other administrative positions.

Regardless of track, the students gain a foundation in writing, creative thinking, communication and professionalism making a media production, management, and technology degree a great foundation for multiple graduate programs and professional schools.

Five Things You Should Know

  1. Our faculty have taught and lectured at universities in China, Korea, Sweden, Switzerland, Belgium, the Netherlands, Spain, Brazil, Mexico, Zambia, Cameroon, South Africa, Mozambique, Angola, Taiwan, and Turkey.
  2. Department faculty and students are working in an international research consortium with such clients as Twitter, YouTube, Nielsen, Google, and Huffington Post.
  3. Since 2018, four student film/video productions have won national awards. Student film/video productions have been selected for presentation at several film festivals. Two students were selected for inclusion in the prestigious International Radio-Television Society summer program and internship in New York City, and two more to intern with the National Association of Television Arts and Sciences. Our students have won national awards, including two “Best of the Festival” awards from the Broadcast Education Association, and multiple first place awards  from the National Broadcasting Society competitions.
  4. Four faculty members have been named UF Trust Consortium Scholars 2020-2022
  5. More than 100 camera kits, 40 video editing stations, microphones, lighting kits, and other production equipment is available for use in Digital Film and Television Production courses.

Notable Alumni:

  • Erin Andrews, 2000, Fox Sports
  • Felipe DeAndrade, 2012, Documentary film maker, The National Geographic Channel
  • Tony Hernandez, 1997, President, Jax Media “Inside Amy Shumer,” “The Conners,” “Emily in Paris”
  • Lauren Roseman, 2006, Senior VP, Entertainment Publicity, NBC Universal
  • Shelby Shaftel, 2006, Senior VP, Unscripted Formats, NBC Universal
  • Christy Stratton, 1992, writer “Modern Family,” “Raising Hope,” “King of the Hill”
  • LaKendra Tookes, 2005, writer, “Saturday Night Live,” “Red Oaks,” “The Last O.G.”