Month: August 2020

Social media has become an increasingly critical component of luxury brand’s marketing strategy.  Using social media platforms can establish a brand’s social presence, enhance its brand personality, and enable interaction with current and prospective customers. University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen and Ye Wang from the University of Missouri-Kansas City, wanted to […]

Advertisers are increasingly turning to video ad customization to engage consumers in their products. Past research found that found that brands using video advertising that allow for customer choice can trigger a 106 percent higher click-through rate and almost three times ad recall compared to that of non-customized ads. However, beyond simple recall, do customized […]

Carma Bylund, Public Relations associate professor at the University of Florida College of Journalism and Communications and associate professor in the Division of Hematology & Oncology at the UF College of Medicine, is the co-author of “10 Ways to Improve Patient Interactions While Wearing a Mask” published on MedPage Today on Aug. 17. The article […]

University of Florida College of Journalism and Communications student journalists, alumni and staff from WUFT-TV/FM, Noticias WUFT and The Independent Florida Alligator were honored in the 26th annual Society of Professional Journalists (SPJ) Sunshine State Awards competition. A total of 14 awards were received in both professional and student divisions for work on radio, television, […]

Jasmine McNealy, University of Florida College of Journalism and Communications associate director of the Marion B. Brechner First Amendment Project and Telecommunication associate professor, is Quoted in “Sick of Unwanted Twitter Replies? New Features Lets Users Limit Who Can Reply to Tweets” published in USA Today on Aug. 11. The article focuses on a new […]

University of Florida College of Journalism and Communications student journalists were recognized in the Florida Society of News Editors (FSNE) 2020 Journalism Contest Student Division. The annual competition honors the year’s best journalists and winners were announced during a virtual awards program on Aug. 13. The winners include: First Place – Multimedia: Tobie Perkins, Mackenzie […]

This entry-level internship will provide one-on-one mentorship with UFAA Region 8 Director and owner/president of public relations firm Pitch Publicity, along with UFAA board presidents of clubs in Region 8; experience with writing and planning social media content; analyzing social media analytics and increasing engagement; and the opportunity for two letters of recommendation (from Pitch […]

Applications will be accepted until noon ET October 7, 2020 Students must be current juniors, seniors or graduate students as of the application deadlines. No exceptions. Students must have had previous experience in a major newsroom. Yes, we pay; $750/week Visit intern.washpost.com for more information and to apply. For questions please email newsinterns@washpost.com

The University of Florida College of Journalism and Communications is mourning the passing of Dean Emeritus Ralph Lowenstein, who died on August 10 at the age of 90. “We are deeply saddened by the loss of Dean Emeritus Ralph Lowenstein,” said Dean Diane McFarlin. “To say that a cornerstone of our College has crumbled would […]

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online Master’s program with a specialization in social media, was quoted in “Technology Reshaping the Field of Sports Fandom” published on Aug. 7. The article features the new role of social media will play in reshaping fandom due to […]

Frank LoMonte, University of Florida College of Journalism and Communications Brechner Center for Freedom of Information director, is quoted in “Despite Federal Guidance, Schools Cite Privacy Laws to Withhold Info About COVID-19 Cases” published in the Detroit Free Press on Aug. 9. The article focuses on the lack of consistency by school districts, health departments […]

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Online Products and Consumers: Partisan Ratings and Mechanisms for Affective Polarization” published in Telematics and Informatics on July 19. Johnson and Rachel Neo from the University of Hawaii at Manoa conducted two experiments about political books on Amazon.com […]