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University of Florida

Atlas Lab Insights

Analysis and commentary from students, faculty, and staff in the Atlas Lab. We use data to explain the social and cultural fabrics that shape the digital landscape.

A group of students stands in front of of large video monitors that display a list of trending topics, a graphic that says

8th Annual Brand Bowl Delivers Advertisement Wins and Losses According to Gen Z  

Monday February 9, 2026

On Super Bowl Sunday, the Atlas Lab hosted the 8th annual Brand Bowl, an exciting event in collaboration with the College of Journalism and Communication’s Department of Advertising and the Ad Society student …

Atlas Lab Launches Fall 2025 Wednesday Workshop Series

Monday September 22, 2025

Discover new ways to level up your data analysis skills by attending workshops hosted in the Atlas Lab on Wednesdays throughout September, October, and November. Led by Atlas Lab Director, Dr. Nathan Carpenter, and members of the Atlas Lab student team, these …
Wide lens photo of the Atlas Lab room complete with large digital monitors

Atlas Lab Announces Spring 2025 Workshop Series

Wednesday March 12, 2025

Discover new ways to level up your data analysis skills by attending workshops hosted in the Atlas Lab on Tuesdays and Fridays throughout March and April. Led by Atlas Lab Director, Dr. Nathan Carpenter, these hands-on workshops will provide you with …
Atlas Lab Director Nathan Carpenter leads a workshop in the Atlas Lab

Fall 2025 Atlas Lab Internship / Immersion Applications Now Open

Wednesday March 12, 2025

The Atlas Lab is accepting applications for a limited number of Fall Semester 2025 interns through April 11, 2024. Interviews for selected qualified applicants will begin on April 14, and finalists will be notified the week of May 5. Apply here. Atlas …
A group of students sits at a row of tables in the foreground with laptops open in front of them. Another student stands just off to the right, wearing a black and white referee jersey. The background features a row of blueish video wall screens displaying charts, graphs, and a football game.

7th Annual Brand Bowl Brings Gen Z Insights to Super Bowl Ads

Monday February 10, 2025

A group of 40 student focus group participants rated more than 60 ads as they appeared in real-time during Super Bowl LIX, while a team of students from the Atlas Lab used Talkwalker, a social media listening tool, to find information about the social media reactions to each ad.

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