Political Communication

CJC Advertising Assistant Professor Juliana Fernandes was interviewed on Oct. 26, 2020 about her research on the impact of negative and persuasive messaging on political campaigns. Below the video is an edited transcript of that interview. Your research focuses on the use and effects of negative information and persuasive communication…

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Posted: December 20, 2020

Myiah Hutchens, Public Relations Department assistant professor, was interviewed on Sept. 22, 2020 about her research on political communication. Below the video is an edited transcript of that interview. Q: How did you become interested in studying political communication?  Myiah Hutchens: The reason I’m interested in political communication and how…

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Posted: October 8, 2020

As election season continues, scholars want to know what communication behaviors look like during a campaign cycle. Do communication behaviors increase? Do events like debates and polls affect an individual’s quest for information? Does it matter where voters live, for example in a battleground state? University of Florida College of…

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Posted: June 22, 2020

In the past year and a half, many political researchers and commentators have presented different theories that attempt to explain Donald Trump’s appeal to the American voters who elected him president. A new analysis suggests that Trump supporters’ motivations included negative opinions about the economy in general and about the…

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Posted: April 27, 2018