Marcia DiStaso

The University of Florida College of Journalism and Communications (UFCJC) Public Relations program has been named the 2023 PRWeek Outstanding Education Program. Public Relations senior Sarah Main was named Outstanding Student of the Year. The PRWeek Awards, now in its 24th year, is considered one of the most prestigious award…

COVID-19 changed everything, including how companies approach business—specifically, the importance of leading with purpose. The pandemic furthered this discourse by showcasing how, in times of crisis, organizational success can become more dependent upon the company’s ability to bring people together for social good, beyond making a profit. Purpose-driven organizations can…

Marcia DiStaso, University of Florida College of Journalism and Communications associate dean for Research and Public Relations professor, was part of a 13-member working group who reviewed research and provided content for Stakeholder Capitalism and ESG: A Guide for Communication Leaders published by the Arthur W. Page Society in July…

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that communicating purpose could be an effective strategic communication tactic to help build employee organizational identification and trust during times of change. UFCJC doctoral students Yufan “Sunny” Qin, Alexis Bajalia Fitzsimmons and…

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that when U.S. Fortune 100 companies included purpose communication in their messaging, it helped to define their role in making a difference in local and global society. UFCJC doctoral students Alexis Bajalia…

Marcia DiStaso, University of Florida College of Journalism and Communications associate dean for Research and Public Relations professor, was quoted in “Deconstructing: Stakeholder Capitalism” posted on the Institute for Public Relations (IPR) website on June 9. The post is part of the IPR series on understanding theoretical and practical terms…

The University of Florida College of Journalism and Communications (UFCJC) today named Public Relations Department Chair Marcia DiStaso to the new position of Associate Dean for Research, where she will provide leadership in management, promotion, and strategic planning for the College’s research enterprise. In her new role, she will represent…

University of Florida College of Journalism and Communications faculty and doctoral students will be presenting at the International Public Relations Research Conference in Orlando, Florida from March 3-5. Public Relations Associate Professor Rita Men and doctoral students Jie Jin, Renee Mitson, Yufan Sunny Qin, and Marc Vielledent will receive the…

Marcia DiStaso, University of Florida College of Journalism and Communications (UFCJC) Public Relations (PR) Department professor and chair, and Mark Weiner, UFCJC PR Advisory Council member, have been named to the 2022 PR Daily Editorial Advisory Board. The board consists of 13 industry insiders who will guide PR Daily coverage…

The Institute for Public Relations (IPR) today announced that University of Florida College of Journalism and Communications (UFCJC) Public Relations Department Chair Marcia DiStaso is the winner of their 2021 Pathfinder Award. DiStaso will receive the award at IPR’s 2021 Annual Distinguished Lecture and Awards Dinner on Dec. 2, 2021 in New…

When something bad happens, the public wants to know in a manner that is both timely and appropriate. A timely response during a crisis is critical because the speed of crisis response can influence the success rate of crisis management efforts, teams, and strategies. With the increase in reach of…

Marcia DiStaso, University of Florida College of Journalism and Communications Public Relations Department chair, is quoted in “COVID on Campus: A Look into the Pandemic’s Effect on Future PR Pros” published in PRWeek on Aug. 26. The article focuses on how the COVID-19 pandemic has affected institutions of higher education…