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Study: Effective CEO Vision Communication Can Increase Employee Engagement

A new study has found that effective CEO vision communication can help employees understand how their work contributes to and fosters a greater sense of purpose and can increase emotional attachment to an organization.

The findings by University of Florida College of Journalism and Communications (UFCJC) alumnus Yufan Sunny Qin, M.A.M.C. 2018 and Ph.D. 2022, Associate Dean for Research and Public Relations Professor Marcia DiStaso,  alumnus Alexis Bajalia Fitzsimmons, Ph.D. 2022, and doctoral student Eve Heffron are featured in “Communicating the Big Picture with Employees: The Impacts of CEO Vision Communication on Employee Engagement” published in the International Journal of Business Communication on July 27.

The authors examined whether and how CEO vision communication could influence employee engagement. Their findings suggest that effective CEO vision communication that helps employees understand how their work contributes to a greater purpose, can foster a stronger sense of purpose behind their work and emotional attachment to the organization.

According to the authors, “CEO vision communication is crucial for enhancing perceived work meaningfulness, organizational identification and employee engagement. The study highlights the underlying mechanism of how CEO vision communication promotes employee engagement by examining the inspiring effect of employee psychological state at work. Effective communication of organizational vision inspires perceived work meaningfulness and identification with the organization.”

They add, “By communicating the organization’s vision, employees can perceive their work as meaningful and understand their role in helping the organization achieve its shared goals. This perception, along with a sense of organizational identification, can become the intrinsic motivation that inspires employee engagement.”

Posted: July 31, 2023
Category: Alumni News, College News, Student News
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