Alexis Bajalia Fitzsimmons Archives

Alexis Bajalia Fitzsimmons

Study: Effective CEO Vision Communication Can Increase Employee Engagement

Monday July 31, 2023

A new study has found that effective CEO vision communication can help employees understand how their work contributes to and fosters a greater sense of purpose and can increase emotional attachment to an organization. The findings by University of Florida …

Study: Strategic Communication About Purpose Can Help Build Employee Organizational Trust During Times of Change

Thursday June 23, 2022

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that communicating purpose could be an effective strategic communication tactic to help build employee organizational identification and trust …

Study Finds Purpose Communication Can Make a Positive Difference for Companies

Monday June 13, 2022

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that when U.S. Fortune 100 companies included purpose communication in their messaging, it helped to define their role in making a difference in …