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University of Florida

Yufan Sunny Qin

Study: Effective CEO Vision Communication Can Increase Employee Engagement

Monday July 31, 2023

A new study has found that effective CEO vision communication can help employees understand how their work contributes to and fosters a greater sense of purpose and can increase emotional attachment to an organization. The findings by University of Florida …

UFCJC Faculty, Doctoral Student and Alumna Receive 2023 Page/Johnson Legacy Scholar Research Grants

Thursday April 20, 2023

Linjuan Rita Men, University of Florida College of Journalism and Communications (UFCJC) Public Relations professor and director of Internal Communication Research, Won-Ki Moon, Advertising assistant professor, and Haoran “Chris” Chu, Public Relations …

How Purpose-Driven Organizations Influenced Corporate Actions and Employee Trust During the Global COVID-19 Pandemic

Thursday September 8, 2022

The researchers sought to better understand the role purpose-driven organizations play in cultivating employee trust based on how an employee identifies with an organization, primarily on a cognitive level.

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Study: Strategic Communication About Purpose Can Help Build Employee Organizational Trust During Times of Change

Thursday June 23, 2022

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that communicating purpose could be an effective strategic communication tactic to help build employee organizational identification and trust …

CJC Public Relations Faculty and Staff Will Present and Receive Awards at IPRRC 2022

Wednesday March 2, 2022

University of Florida College of Journalism and Communications faculty and doctoral students will be presenting at the International Public Relations Research Conference in Orlando, Florida from March 3-5. Public Relations Associate Professor Rita Men and …

Exploring Negative Comments About Brands on Social Media and Its Impact on Organization-Public Relationships

Thursday September 23, 2021

Social media has become a lucrative business tool for companies to engage the public. But brands using social media aren’t always met with open arms. New research looks at the impact of negative peer communication on an organization’s relationship with its audience.

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Frank Waddell and Four CJC Doctoral Students Receive Awards in 2021 AEJMC Top Paper Competitions

Monday May 17, 2021

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor and four CJC doctoral students are the recipients of top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC). …