Yufan Sunny Qin

A new study by a team of University of Florida College of Journalism and Communications (UFCJC) researchers found that communicating purpose could be an effective strategic communication tactic to help build employee organizational identification and trust during times of change. UFCJC doctoral students Yufan “Sunny” Qin, Alexis Bajalia Fitzsimmons and…

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Posted: June 23, 2022

University of Florida College of Journalism and Communications faculty and doctoral students will be presenting at the International Public Relations Research Conference in Orlando, Florida from March 3-5. Public Relations Associate Professor Rita Men and doctoral students Jie Jin, Renee Mitson, Yufan Sunny Qin, and Marc Vielledent will receive the…

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Posted: March 2, 2022

Social media began as a way to connect with friends and family, but in recent years, it has also become a lucrative business tool. Social media can be a convenient, affordable and interactive way for companies and public relations practitioners to deliver organization-related messages in real time, communicate with their…

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Posted: September 23, 2021

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor and four CJC doctoral students are the recipients of top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC). The papers will be presented at the virtual 2021 AEJMC conference from Aug. 4-7.…

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Posted: May 17, 2021