Cynthia Morton

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-investigator for $959,000 grant from the National Institute on Aging – National Institutes for Health (NIA-NIH) to explore how minority family members can potentially influence each other to be involved with healthy aging clinical research…

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Posted: July 23, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, was named a 2020 University of Florida Research Foundation Professor (UFRF). UFRF Professors are faculty who have a distinguished current record of research and a strong research agenda that is likely to lead to continuing distinction in…

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Posted: June 1, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising” published in the Journal of Current Issues & Research in Advertising May 2020. Morton and Jorge Villegas review an exploratory study that compares the emotional…

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Posted: May 4, 2020

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor was recently honored by the American Academy of Advertising’s Journal of Current Issues and Research in Advertising (JCIRA) as the 2020 Journal Reviewer of the Year. Morton Padovano has worked in the field of advertising as…

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Posted: April 27, 2020

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of two articles published in national academic publications. Morton and CJC doctoral student Summer Shelton co-authored “The Framing of Adoption: A Content Analysis of Print Newspapers 2014-2016” accepted by the Journal of Public Interest Communications…

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Posted: December 4, 2018

University of Florida College of Journalism and Communications (CJC) Advertising Associate Professor Cynthia Morton Padovano and CJC Advertising Professor Jon Morris received the Best Faculty Paper award for “The Effect of Nostalgia Cues in Sexual Health Advertising” at the 2018 Association for Marketing & Health Care Research (AMHCR) Conference in…

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Posted: March 7, 2018

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the University’s preeminence initiative. UFCJC was granted four term professorships per year to award meritorious faculty for success in academic achievement — teaching, scholarship (research/creative activity) and service. Spring…

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Posted: May 2, 2017

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

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Posted: March 28, 2017

Associate Professor Cynthia Morton and doctoral student Sun-Young Park’s article on “The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective” was published in the Journal of Advertising. Abstract The present study examines the effects of regulatory focus, social distance, and involvement interplay…

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Posted: August 20, 2015

View the photo gallery on Facebook → Congratulations to our winners from the 2015 awards banquet, held April 20, 2015. Chad Furst, who will graduate this spring with a public relations degree, received the Ruth and Rae O. Weimer Award. This award, named for the founding director and first dean…

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Posted: April 21, 2015

Adverting professor Cynthia Morton was quoted in WCJB TV20’s report of the effectiveness of the CDC’s latest anti-smoking advertisements. The commercials, which depict how smoking can affect an average person’s life, made headlines upon their release. The CDC study found that the commercials caused more than 100,000 people to quit…

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Posted: September 11, 2013