Cynthia Morton

Violence among teens dating is not a new problem. Advocacy campaigns aimed at thwarting teen dating violence, which includes physical, sexual, and psychological abuse as well as stalking, is often geared toward female adolescents with a primary focus on how they can avoid becoming a victim. But research from University…

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Posted: July 8, 2019

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations and panelists included: Assistant Professor Eunice Kim, Going native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites​ with co-authors Yoo Jin Chung,…

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Posted: March 28, 2017

Associate Professor Cynthia Morton and doctoral student Sun-Young Park’s article on “The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective” was published in the Journal of Advertising. Abstract The present study examines the effects of regulatory focus, social distance, and involvement interplay…

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Posted: August 20, 2015

View the photo gallery on Facebook → Congratulations to our winners from the 2015 awards banquet, held April 20, 2015. Chad Furst, who will graduate this spring with a public relations degree, received the Ruth and Rae O. Weimer Award. This award, named for the founding director and first dean…

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Posted: April 21, 2015

Adverting professor Cynthia Morton was quoted in WCJB TV20’s report of the effectiveness of the CDC’s latest anti-smoking advertisements. The commercials, which depict how smoking can affect an average person’s life, made headlines upon their release. The CDC study found that the commercials caused more than 100,000 people to quit…

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Posted: September 11, 2013