Research Areas : Human-Computer Interaction

Huan Chen, Ph.D.

Chair and Professor - Department of Advertising

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Cultural and Social Change, Faculty, Human-Computer Interaction, International/Intercultural Communication, Media Industry and Consumers, Mixed Methods, Qualitative Methods, Strategic Communication

Jeongmin Ham, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Content Analysis, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Survey

Tom Kelleher, Ph.D.

Professor - Department of Advertising
Associate Dean for Academic Affairs - UF Graduate School

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Organizational Communication, Public Relations, Strategic Communication, Survey

Yu-Hao Lee, Ph.D.

Professor - Department of Media Production, Management, and Technology

Research Areas & Methodologies:AI and Emerging Technology, Content Analysis, Experimental, Faculty, Human-Computer Interaction, International/Intercultural Communication, Media Entertainment, Media Psychology, Mixed Methods, Public Interest Communications, Social Media, Survey

Yuan Sun, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Mixed Methods, Strategic Communication

Frank Waddell, Ph.D.

Associate Professor and Associate Chair - Department of Journalism

Research Areas & Methodologies:AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Journalism, Media Entertainment, Media Psychology, Structural Equation Modeling, Survey, Trust in Media

Jinping Wang, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Experimental, Faculty, Health Communication, Human-Computer Interaction, Media Psychology, Mixed Methods, Multi-level Modeling, Qualitative Methods, Science Communication, Social Listening and Analyses, Structural Equation Modeling, Survey

Kun Xu, Ph.D.

Director - CJC Research Lab and Media Effects and Technology Lab (METL)
Associate Professor in Emerging Technologies - Department of Media Production, Management, and Technology

Research Areas & Methodologies:AI and Emerging Technology, Computational Methods, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Mixed Methods, Multi-level Modeling, Qualitative Methods, Structural Equation Modeling, Survey, Visual Analyses