Guidelines for Using Social Media to Recruit Participants in Research Studies

Tuesday November 30, 2021

Recruiting participants for health-related research is always a challenge for researchers and often they turn to social media to help. But more regulatory guidance regarding what is acceptable practice is needed. Researchers have developed policies and procedures that can be easily replicated and allow research teams to effectively use social media as a recruitment tool.

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Jieun Shin’s Research is Referenced in Article on How to Make Social Media Less Viral

Monday November 29, 2021

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is featured in “Ways to Make Social Media Less …

Exploring Negative Comments About Brands on Social Media and Its Impact on Organization-Public Relationships

Thursday September 23, 2021

Social media has become a lucrative business tool for companies to engage the public. But brands using social media aren’t always met with open arms. New research looks at the impact of negative peer communication on an organization’s relationship with its audience.

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Cancer Misinformation and Harmful Information Prevalent on Facebook and Other Social Media

Friday July 30, 2021

One third of the most popular cancer treatment articles on social media contain misinformation. Further, the vast majority of that misinformation has the potential to harm cancer patients by supporting approaches that could negatively impact the quality of their treatment and chances for survival.

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How Consumers React to Woke Advertising

Monday June 14, 2021

As brands increasingly acknowledge social issues in their advertising, researchers wanted to know how use of social media affects consumers’ responses to a social media-based advertising campaign designed to incorporate the concept of a woke mindset.

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When People Compare Themselves to Their Social Media Friends, It Can Help or Hurt Their Feelings

Thursday May 13, 2021

Does social media use lead to greater life satisfaction or self-esteem? Does it lead to better moods? When does social media use lead to positive or negative emotional responses? This research explores the specific motives behind social media use in order to determine its actual effects.

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Sylvia Chan-Olmsted and Sunny Yufan Qin Author Article on News Consumption and Fake News Efficacy

Thursday November 5, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and doctoral student Sunny Yufan Qin are the …