Sylvia Chan-Olmsted and Sunny Yufan Qin Author Article on News Consumption and Fake News Efficacy
Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and doctoral student Sunny Yufan Qin are the authors of “The Effect of News Consumption on Fake News Efficacy” published in the Journal of Applied Journalism & Media Studies on Oct. 29.
Chan-Olmsted and Qin studied the relationship between consumers’ news consumption, such as fake news experiences/perceptions, news sources and news consumption motives and fake news perceptions like self-efficacy and impacts.
According to the authors, “As both academia and practitioners touted media literacy as a means of combating fake news or misinformation, little is known about the nature of relevant efficacies. The findings suggest that consumers’ previous experiences and consumption motives are connected with their perceived effects and efficacy of fake news. In addition, different news sources (i.e. mainstream media and social media) exert diverse effects on fake news self-efficacy.”