Sylvia Chan-Olmsted

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is featured in “Like…It’s Alive!,” an episode of the podcast “How Does Tomorrow Sound?” from Podfly posted on Oct. 13. Host Corey Coats interviews Chan-Olmsted, Steven Schlozman, Martin Spinelli,…

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Posted: December 2, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research director, and Kun Xu, UFCJC Media Production, Management, and Technology assistant professor in emerging media, have received a $100,000 grant from Meta’s 2022 People’s Expectations & Experiences Digital Privacy…

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Posted: November 22, 2022

As popular social media channels expand their platforms as engines of commerce, the presence of influencers on these platforms has increased. As a result, many brands are launching formal partnerships with influencers to drive online engagement and ultimately higher sales. While the potential for social commerce is evident, adoption rates…

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Posted: November 15, 2022

A new study has found that social commerce holds great potential for platforms, consumers, influencers, and brands who seek to leverage the persuasive power of influencers. The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research…

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Posted: September 15, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, was quoted in the German publication “Audio Trends 2022.” According to Chan-Olmsted, “Linear radio has a future if it offers engaging content that has the elements of surprise, relevant…

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Posted: September 13, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, was quoted in “Netflix Loses a Million Subscribers But Stock Rebounds” posted on ktvu.com on July 19. The story focuses on Netflix, the worldwide film and TV show and…

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Posted: July 26, 2022

“Five Questions With…” is a series of profiles of CJC graduates and the career paths they chose. Bonnie Katz, B.S. Telecommunication 2018 1. Tell us about your current job. I work at NBCUniversal as a Brand Marketing Manager for NBC News. Our group develops promotional brand campaigns across our various…

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Posted: June 22, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, will be part of a research partnership to develop a valid and objectively verifiable model for the evaluation of media environment. A team of corporate partners from practice and…

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Posted: May 20, 2022

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen…

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Posted: March 9, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media Consumer Research director, doctoral student Julia Kim, and master’s student Irene Mayor Sanabria are the authors of “Consumers’ Perception on Artificial Intelligence Applications in Marketing Communication” published…

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Posted: February 3, 2022

The use of smart speakers, such Alexa and Google Assistant, has become ubiquitous in American society. As of 2020, one in three people in the United States used smart speakers for a variety of daily tasks, such as online shopping, e-mail, language translation, and searching for information, as well as…

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Posted: January 13, 2022

University of Florida College of Journalism and Communications Media Production, Management and Technology faculty members Kun Xu, assistant professor in Emerging Media, and Sylvia Chan-Olmsted, professor and Media Consumer Research director, and doctoral student Fanjue Liu are the co-authors of “Smart Speakers Require Smart Management: Two Routes From User Gratifications…

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Posted: January 6, 2022