Sylvia Chan-Olmsted

Artificial intelligence (AI) has been touted by many as the transformational technology of the digital age that one day will power everything. It is being used in practically every industry sector, and the media industry is no exception. To understand how it is being used and potential challenges that might…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the author of “A Review of Artificial Intelligence Adoptions in the Media Industry” published in the International Journal on Media Management on Nov. 25. In the article, Chan-Olmsted examines the utilities of…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of“Substitutability and Complementarity of Broadcast Radio and Music Streaming Services: The Millennial Perspective” published in Mobile Media & Communication on Sept. 9. Chan-Olmsted, along with UFCJC doctoral student Rang Wang…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the author of “Media Adoption of Cognitive Technologies: The Strategic Applications and Implications of Artificial Intelligence in the Media Industry,” selected as one of the Top Three/Best Papers for the 2019 Annual…

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place? A recent study designed…

Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications (UFCJC) and Futuri Media, a leading audience engagement and sales intelligence technology firm. Results were presented at the National Association…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Factors Affecting Smartphone Dependency of Media Consumers” published in the Journal of Mobile Communications on April 1. Chan-Olmsted, along with doctoral student Min Xiao, examined the phenomenon of smartphone…

University of Florida College of Journalism and Communications faculty and graduate students were honored at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference in Washington, D.C. Award winners include: -CJC Journalism Professor and Chair Ted Spiker named Educator of the Year in the Magazine Division. –Sylvia…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor, was one of the recipients of the Best Paper Award in the Marketing Research Track at the American Marketing Association annual conference. The paper, “Next Level Media Engagement: Measuring Cross-Platform Video Consumption Processes with Wearable Sensor Data” is…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and director of Media Consumer Research, recently visited the University of Navarra in Spain to collaborate with faculty and to present “Media Seek ‘Emotional Engagement’ of Audiences.” Her presentation featured current trends in the media industry including a…

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the University’s preeminence initiative. UFCJC was granted four term professorships per year to award meritorious faculty for success in academic achievement — teaching, scholarship (research/creative activity) and service. Spring…

  Sports make up an enormous amount of global media consumption and are deeply ingrained in our lives. Modern technology now goes beyond the game; our mobile devices and social media accounts can connect us closer than ever with other sports fans, teams, and even our favorite players. But what…