Sylvia Chan-Olmsted

“Five Questions With…” is a series of profiles of CJC graduates and the career paths they chose. Bonnie Katz, B.S. Telecommunication 2018 1. Tell us about your current job. I work at NBCUniversal as a Brand Marketing Manager for NBC News. Our group develops promotional brand campaigns across our various…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, will be part of a research partnership to develop a valid and objectively verifiable model for the evaluation of media environment. A team of corporate partners from practice and…

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media Consumer Research director, doctoral student Julia Kim, and master’s student Irene Mayor Sanabria are the authors of “Consumers’ Perception on Artificial Intelligence Applications in Marketing Communication” published…

The use of smart speakers, such Alexa and Google Assistant, has become ubiquitous in American society. As of 2020, one in three people in the United States used smart speakers for a variety of daily tasks, such as online shopping, e-mail, language translation, and searching for information, as well as…

University of Florida College of Journalism and Communications Media Production, Management and Technology faculty members Kun Xu, assistant professor in Emerging Media, and Sylvia Chan-Olmsted, professor and Media Consumer Research director, and doctoral student Fanjue Liu are the co-authors of “Smart Speakers Require Smart Management: Two Routes From User Gratifications…

The demand for sustainable products and services is growing steadily. Despite increased awareness of the importance of sustainability, the perspective on sustainability as an object of media and brand research remains narrow. In addition, as brands are increasingly challenged to rethink and adapt their business strategies to meet the changing…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is quoted in “On Podcasts and Radio, Misleading COVID-19 Talk Goes Unchecked” published in The New York Times on Nov. 12. The article focuses on how false statements about…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is the co-author of the European Media Management Association (EMMA) 2021 Best Paper Award. Chan-Olmsted, CJC Courtesy Professor Lisa-Charlotte Wolter and CJC Research Consultant Rhiannon Eilertson were honored for…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is quoted in “Turning Up the Volume on Customer Experience is Key to the Future of the Media industry,” a white paper by Harvard Business Review Analytic Services published…

With more than 70% of U.S. brands and half of worldwide brands using content marketing strategies to reach consumers, the potential impact of video content for marketers is significant. And YouTube has become a major platform for video content marketing. As YouTube content marketing is becoming more mainstream, there is…

Fake news is on the rise. And it can be profitable. More than 100 fake news websites existed during the 2016 U.S. presidential election, with many sites making $2,500 or more a day from advertising sponsorship. But what is the risk for brands who, intentionally or unknowingly, sponsor content on…