Sylvia Chan-Olmsted

With more than 70% of U.S. brands and half of worldwide brands using content marketing strategies to reach consumers, the potential impact of video content for marketers is significant. And YouTube has become a major platform for video content marketing. As YouTube content marketing is becoming more mainstream, there is…

Fake news is on the rise. And it can be profitable. More than 100 fake news websites existed during the 2016 U.S. presidential election, with many sites making $2,500 or more a day from advertising sponsorship. But what is the risk for brands who, intentionally or unknowingly, sponsor content on…

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is a collaborative researcher for a COVID-19 Media Relief Project on local journalism startups in Egypt, which is partially supported by the Facebook Journalism Project. The project offers a comprehensive one-year program to…

After a slow start, podcast listening has exploded with more than 50% of Americans older than 12 having listened to podcasts and more than 30% having listened in the past month, according to research by Edison Research and Triton Digital. To understand this exploding medium, University of Florida College of…

Artificial Intelligence (AI) has a color problem. Various studies have demonstrated how African Americans, in particular, are negatively affected by AI-based algorithms. For example, a 2019 article in Nature reported on a study that showed that an algorithm widely used in U.S. hospitals to allocate health care to patients has…

The concept of “fake news” came to light during the 2016 U.S. presidential election. Since that time, claims of fake news, defined as “fabricated news content that mimics news media content in form but is intentionally and verifiably false with the potential to mislead its audience,” has infiltrated the national…

Trust in artificial intelligence (AI) and how that translates to media management and consumer strategy is driving Sylvia Chan-Olmsted’s studies. “Trust is an essential issue,” said Chan-Olmsted, a professor in the Department of Telecommunication and director of Media Consumer Research. “We are studying human/AI collaboration that is anchored on trust…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “The Development of Video Streaming Industry in Egypt: Examining Its Market Environment and Business Model” published in the Journal of Media Business Studies on Dec. 6. Chan-Olmsted and Rasha…

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, CJC Telecommunication professor and Media Consumer Research director, and UF College of Engineering Professor My Thai have received a UF Research Artificial Intelligence (AI) Research Catalyst Fund award for their project “Fairness in Information Access…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, has received funding for an international joint project to create a Media Brand Trust Scale (MBTS). The goals of the project are to develop, validate and disseminate a reliable and transnational trust scale…