Sylvia Chan-Olmsted

The use of smart speakers, such Alexa and Google Assistant, has become ubiquitous in American society. As of 2020, one in three people in the United States used smart speakers for a variety of daily tasks, such as online shopping, e-mail, language translation, and searching for information, as well as…

University of Florida College of Journalism and Communications Media Production, Management and Technology faculty members Kun Xu, assistant professor in Emerging Media, and Sylvia Chan-Olmsted, professor and Media Consumer Research director, and doctoral student Fanjue Liu are the co-authors of “Smart Speakers Require Smart Management: Two Routes From User Gratifications…

The demand for sustainable products and services is growing steadily. Despite increased awareness of the importance of sustainability, the perspective on sustainability as an object of media and brand research remains narrow. In addition, as brands are increasingly challenged to rethink and adapt their business strategies to meet the changing…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is quoted in “On Podcasts and Radio, Misleading COVID-19 Talk Goes Unchecked” published in The New York Times on Nov. 12. The article focuses on how false statements about…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is the co-author of the European Media Management Association (EMMA) 2021 Best Paper Award. Chan-Olmsted, CJC Courtesy Professor Lisa-Charlotte Wolter and CJC Research Consultant Rhiannon Eilertson were honored for…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is quoted in “Turning Up the Volume on Customer Experience is Key to the Future of the Media industry,” a white paper by Harvard Business Review Analytic Services published…

With more than 70% of U.S. brands and half of worldwide brands using content marketing strategies to reach consumers, the potential impact of video content for marketers is significant. And YouTube has become a major platform for video content marketing. As YouTube content marketing is becoming more mainstream, there is…

Fake news is on the rise. And it can be profitable. More than 100 fake news websites existed during the 2016 U.S. presidential election, with many sites making $2,500 or more a day from advertising sponsorship. But what is the risk for brands who, intentionally or unknowingly, sponsor content on…

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is a collaborative researcher for a COVID-19 Media Relief Project on local journalism startups in Egypt, which is partially supported by the Facebook Journalism Project. The project offers a comprehensive one-year program to…

After a slow start, podcast listening has exploded with more than 50% of Americans older than 12 having listened to podcasts and more than 30% having listened in the past month, according to research by Edison Research and Triton Digital. To understand this exploding medium, University of Florida College of…