Sylvia Chan-Olmsted Archives

Sylvia Chan-Olmsted

Study: Consumer’s Video Demand Repertoires Can Provide Information on How Collection Decisions Are Formed

Thursday September 12, 2024

A new study has found that examining a streaming user’s video-on-demand repertoire can help the industry marketers understand how consumers make decisions in forming their collections. The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, and UFCJC doctoral […]

Sylvia Chan-Olmsted to Retire from UFCJC at the End of Fall Semester

Wednesday August 28, 2024

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, will retire at the end of the fall 2024 semester after 27 years at the College. During her tenure, Chan-Olmsted was the Al and Effie Flanagan Professor in Journalism and Communications, the […]

UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study “Navigating the New Frontier: Understanding […]

Sylvia Chan-Olmsted Provided SuMM Project Insights at International Sustainable Media & Brand Management Symposium

Tuesday November 21, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, recently presented insights on the Sustainable Media Management (SuMM) project at the Sustainable Media & Brand Management Symposium hosted by the IU International University of Applied Sciences in Hamburg, Germany, on Nov. […]

Sylvia Chan-Olmsted to Present at International Sustainable Media & Brand Management Symposium

Tuesday October 24, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, will be a presenter at the Sustainable Media & Brand Management Symposium hosted by the IU International University of Applied Sciences in Hamburg, Germany, on Nov. 8-9. Chan-Olmsted will provide insights on […]

Study: Consumers Can Respond Favorably to Integrating AI into News Production if Humans Remain in Charge of the Process

Monday September 11, 2023

A new study has found that consumers can respond favorably to integrating artificial intelligence (AI) into the news production process as long as humans remain in the lead. The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of Consumer Media Research, and […]

Sylvia Chan-Olmsted Receives NSF Grant for Information Integrity Research

Friday September 8, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, and UF Computer & Information Science Professor My T. Thai have received a National Science Foundation Grant for $930,000 to support research on “Information Integrity: A User-Centric Intervention.” Their project proposes a […]

UFCJC Scholars, Doctoral Student and Alumna Honored with 2023 Emerald Literati Outstanding Paper Award

Thursday August 31, 2023

A research paper by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, UFCJC doctoral student (Hyehyun) Julia Kim and Irene Mayor Sanabria, M.A.M.C 2020, was recognized as an Outstanding Paper in the 2023 Emerald Literati Awards competition presented by Emerald Publishing. “Consumers’ Perception on Artificial Intelligence Applications in Marketing […]

Sylvia Chan-Olmsted and Amy Jo Coffey Will Present Research at European Media Management Association Conference

Friday May 26, 2023

Research from University of Florida College of Journalism and Communications scholars Sylvia Chan-Olmsted and Amy Jo Coffey will be presented at the European Media Management Association (EMMA) conference being held June 7-9 in Pamplona, Spain. The theme of this year’s conference is “Perspectives on Media Trust.” Chan-Olmsted, Media Production, Management, and Technology (MPMT) professor and […]

Sylvia Chan-Olmsted and UFCJC Doctoral Student to Present at World Media Economics and Management Conference

Monday May 8, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, and UFCJC doctoral student Anran Luo, will be presenting at the 2023 World Media Economics and Management Conference (WMEMC), May 15-18, in Seoul, South Korea. The theme of this year’s conference is […]

Two Studies Focus on Trust in AI Fake News Detection Technology and Defining Media Brand Trust

Thursday January 5, 2023

A new study has found that trust is a focal element in determining users’ behavioral intentions. The findings by Jieun Shin, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology assistant professor, and Sylvia Chan-Olmsted, UFCJC Media Production, Management, and Technology professor and Media Consumer Research director, are featured in […]

Sylvia Chan-Olmsted to Serve on Brand Entertainment Measurement Task Force

Tuesday December 6, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, will serve as an academic research partner for a Brand Entertainment Measurement Task Force focusing on delivering evidence of the impact and best practices for brand entertainment. CJC alumnus Stephen Marshall, B.S. Telecommunication 1995, […]

Sylvia Chan-Olmsted Featured in Podcast on the Future of Podcasts

Friday December 2, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is featured in “Like…It’s Alive!,” an episode of the podcast “How Does Tomorrow Sound?” from Podfly posted on Oct. 13. Host Corey Coats interviews Chan-Olmsted, Steven Schlozman, Martin Spinelli, and Sorcha Ni Fhlainn about […]

Sylvia Chan-Olmsted and Kun Xu Receive a Meta 2022 People’s Expectations & Experiences Digital Privacy Grant

Tuesday November 22, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research director, and Kun Xu, UFCJC Media Production, Management, and Technology assistant professor in emerging media, have received a $100,000 grant from Meta’s 2022 People’s Expectations & Experiences Digital Privacy fund for their research project […]

Study: Social Commerce Has the Potential to Help Those Who Seek to Leverage the Persuasive Power of Influencers

Thursday September 15, 2022

A new study has found that social commerce holds great potential for platforms, consumers, influencers, and brands who seek to leverage the persuasive power of influencers. The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research director, and UFCJC doctoral student […]