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Sylvia Chan-Olmsted

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Sylvia Chan-Olmsted to Serve as Keynote Speaker at International University Sustainable Media and Marketing Conference in Germany

Monday November 25, 2024

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, will be the …
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Beyond the Binge: Making Sense of How Consumers Choose Subscription Streaming Services

Thursday October 24, 2024

Subscription streaming service customers are not necessarily looking for the“best” service, but rather  how they curate their services into repertoires, “an exquisite selection of services that satisfy their content needs for a reasonable price while avoiding streaming confusion (uncertainty about where to access the content) and fatigue (too many options).”

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Four UFCJC Faculty Included in 2024 Stanford Top 2% Scientists List

Monday October 7, 2024

Four University of Florida College of Journalism and Communications faculty have been included in the 2024 Stanford University Top 2% Scientists List that shows which scientists have had the biggest …
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Study: Consumer’s Video Demand Repertoires Can Provide Information on How Collection Decisions Are Formed

Thursday September 12, 2024

A new study has found that examining a streaming user’s video-on-demand repertoire can help the industry marketers understand how consumers make decisions in forming their collections. The findings …
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Sylvia Chan-Olmsted to Retire from UFCJC at the End of Fall Semester

Wednesday August 28, 2024

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, will retire …
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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual …
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Sylvia Chan-Olmsted Provided SuMM Project Insights at International Sustainable Media & Brand Management Symposium

Tuesday November 21, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, recently  …
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Sylvia Chan-Olmsted to Present at International Sustainable Media & Brand Management Symposium

Tuesday October 24, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, will be a …
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Do Consumers Trust AI in the News-Production Process?

Wednesday September 20, 2023

Researchers conducted a study asking participants to assess their preferred level of AI integration in the discovery and information-gathering phase and the writing and editing phase of news production.

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Study: Consumers Can Respond Favorably to Integrating AI into News Production if Humans Remain in Charge of the Process

Monday September 11, 2023

A new study has found that consumers can respond favorably to integrating artificial intelligence (AI) into the news production process as long as humans remain in the lead. The findings by Sylvia …
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Sylvia Chan-Olmsted Receives NSF Grant for Information Integrity Research

Friday September 8, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, and UF …
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UFCJC Scholars, Doctoral Student and Alumna Honored with 2023 Emerald Literati Outstanding Paper Award

Thursday August 31, 2023

A research paper by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, UFCJC doctoral student (Hyehyun) Julia Kim and Irene Mayor Sanabria, …
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Sylvia Chan-Olmsted and Amy Jo Coffey Will Present Research at European Media Management Association Conference

Friday May 26, 2023

Research from University of Florida College of Journalism and Communications scholars Sylvia Chan-Olmsted and Amy Jo Coffey will be presented at the European Media Management Association (EMMA) …
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Sylvia Chan-Olmsted and UFCJC Doctoral Student to Present at World Media Economics and Management Conference

Monday May 8, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, and UFCJC …
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Exploring Trust in Media Brands Today: Definition, Dimensions and Cross-National Differences

Friday May 5, 2023

Today’s abundant content from linear media, tech companies, influencers and others presents a growing challenge in measuring the trust consumers place on these different media platforms/outlets. Researchers sought to define a media brand and its trust elements.

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Research Fridays: Developing Impactful Consumer Research

Monday April 3, 2023

Research Fridays features faculty and graduate students from the University of Florida College of Journalism and Communications presenting current research to their colleagues. On March 24, 2023, …
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User Perceptions and Trust of Fake News Detection Technology

Monday March 6, 2023

The proliferation of unchecked journalism and false reporting has led to adopting AI tools to wade through the mess. This begs the question, do online users trust AI to weed out fake news?

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Two Studies Focus on Trust in AI Fake News Detection Technology and Defining Media Brand Trust

Thursday January 5, 2023

A new study has found that trust is a focal element in determining users’ behavioral intentions.  The findings by Jieun Shin, University of Florida College of Journalism and Communications (UFCJC) …
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Sylvia Chan-Olmsted to Serve on Brand Entertainment Measurement Task Force

Tuesday December 6, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, will serve as an …
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Sylvia Chan-Olmsted Featured in Podcast on the Future of Podcasts

Friday December 2, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is featured in …
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Sylvia Chan-Olmsted and Kun Xu Receive a Meta 2022 People’s Expectations & Experiences Digital Privacy Grant

Tuesday November 22, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research director, and Kun Xu, …
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Influencer Marketing and Social Commerce

Tuesday November 15, 2022

Many brands are launching formal partnerships with social media influencers to drive online engagement and higher sales. Researchers explored how influencer community and influencer–follower relationships might facilitate consumers’ usage intent toward social commerce.

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Study: Social Commerce Has the Potential to Help Those Who Seek to Leverage the Persuasive Power of Influencers

Thursday September 15, 2022

A new study has found that social commerce holds great potential for platforms, consumers, influencers, and brands who seek to leverage the persuasive power of influencers. The findings by Sylvia …
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Sylvia Chan-Olmsted Comments on The Digitization of German Radio

Tuesday September 13, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, was quoted in the …