Study: Consumer’s Video Demand Repertoires Can Provide Information on How Collection Decisions Are Formed

A new study has found that examining a streaming user’s video-on-demand repertoire can help the industry marketers understand how consumers make decisions in forming their collections.

The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, and UFCJC doctoral student Anran Luo were detailed in “Streaming Video Service Repertoire: Patterns, Drivers and Decisions” published in the International Journal on Media Management on Sept. 11.

The authors explored consumer’s subscription video-on-demand repertoires within the U.S. They investigated their repertoire patterns and differences based on media ecosystem, streaming behavior and perceived repertoire inadequacy.

According to the authors, “The study demonstrated the value of the repertoire approach in examining video-on-demand subscriptions. Results showed the dynamic importance of certain services and configuration changes of one’s repertoire according to size.”

Posted: September 12, 2024
Category: Alumni News, College News
Tagged as: Anran Luo, Internatioinal Journal on Media Management, Steaming Video-on-Demand, Sylvia Chan-Olmsted, Video Repertoires