Annie Neimand

By Annie Neimand, Ph.D., Ann Christiano and Yu-Hao Lee, Ph.D.  We’re convinced that peer-reviewed academic research is the most effective tool organizations devoted to social change are not using. There are good reasons why literature reviews aren’t a component of their efforts. Humanitarian organisations rarely have enough resources, and the scope…

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Posted: May 13, 2019

Ann Christiano, University of Florida College of Journalism and Communications Frank Karel Chair in Public Interest Communications and Center for Public Interest Communications (CPIC) director and Annie Neimand, CPIC research director, are featured in the podcast “Building a Communication Strategy for Diversity and Inclusion” posted on the Stanford Social Innovation…

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Posted: March 29, 2019

Ann Christiano, University of Florida College of Journalism and Communications Frank Karel Chair in Public Interest Communications and Center for Public Interest Communications (CPIC) director, and Annie Neimand, CPIC research director, shared insights on “What Social, Behavioral and Cognitive Science Tell Us About Building Support to Address Social Determinants,” during…

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Posted: August 22, 2018

Ann Christiano, University of Florida College of Journalism and Communications Frank Karel Chair in Public Interest Communications and Center for Public Interest Communications (CPIC) director, and Annie Neimand, CPIC research director, are the authors of “The Science of What Makes People Care.” The article is featured as the cover story…

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Posted: August 16, 2018

Annie Neimand, University of Florida College of Journalism and Communications (UFCJC) Center for Public Interest Communications (CPIC) research director, is the author of “How to Tell Stories About Complex Issues” published in Stanford Social Innovation Review on March 7. In the article, Neimand says that stories are the most powerful…

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Posted: May 17, 2018

The University of Florida College of Journalism and Communications, in partnership with the John S. and James L. Knight Foundation, has compiled research and best practices from multiple disciplines to help communicators craft more effective communication. “Science of Story Building,” published on Medium, features an exploration of what science and…

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Posted: May 14, 2018

Annie Neimand, University of Florida College of Journalism and Communications communication manager and frank research director, authored “Can #MeToo Have Lasting influence?” published in Stanford Social Innovation Review on Dec. 13. The article focuses on how advocates and organizers need to think strategically to ensure women are supported as they…

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Posted: December 14, 2017

By Ann Christiano and Annie Neimand In an article published earlier this year, we asked nonprofits to stop raising awareness, and instead focus on super-strategic communications efforts that will result in lasting change. But starting this process presents some challenges. What’s the first step? And how can you help others…

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Posted: September 22, 2017

By Annie Neimand In what many are calling our “post-truth” world, emotions tend to trump facts in the public’s views on policy and politics. The way people think about issues from climate change to GMOs to the Black Lives Matter movement reflect their preexisting worldviews. As a result, people create…

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Posted: June 28, 2017

The University of Florida College of Journalism and Communications frank Academy team recently trained 80 program officers and scientists from the National Institute of Food and Agriculture (NIFA). The three-day training session in Washington, D.C., was designed to help scientists and program officers explain the value of their work and why it…

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Posted: June 16, 2017

Research & Insights

Is Awareness Ever Enough?

In the latest edition of The Stanford Social Innovation Review, Ann Christiano, the Frank Karel Chair in Public Interest Communications, and Annie Neimand, communications manager for the College of Journalism and Communications and research director for frank, argue that changemakers must put an end to raising awareness. Instead, those seeking to move the…

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Posted: April 24, 2017

Annie Neimand, frank research director at the University of Florida College of Journalism and Communications, authored “To Win Against False Information, We Must Play Offense” published in Stanford Social Innovation Review Online on April 5. Neimand comments on the “post-truth world” and cites research suggesting that rather than defending your…

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Posted: April 7, 2017