J. Robyn Goodman, Ph.D.
Associate Professor - Department of Advertising
Office: 2022 Weimer
Phone: 352-392-6557
Email: rgoodman@jou.ufl.edu
J. Robyn Goodman, Ph.D.
Associate Professor - Department of Advertising
Goodman earned her Ph.D. at the University of Texas. Her dissertation, “Mirroring Mediated Images of Women: How Media Images of Thin Women Influence Eating Disorder-Related Behaviors and Women’s Negotiations of These Images,” explored how media images of ultra-thin women influence and shape women’s body image. She received her M.A. in mass communications at the University of Texas and a B.J. in magazine journalism at the University of Missouri.
Prior to graduate school, she was a sports reporter and then a feature page and Sunday magazine designer at the Columbia Missourian. After leaving Missouri, she worked as an advertising graphic designer at the Iowa City Press-Citizen. In 1995, she entered graduate school while also working in public relations at the Texas Petroleum and Convenience Store Association and soon after as a freelance graphic designer and public relations consultant on several projects including a Lawrence Erlbaum book cover and printed materials for the American Society of Civil Engineers. Her work with FOX Sports has earned her several bronze Tellys and a silver regional Addy.
She has been recognized and received awards for her scholastic work and teaching including a university fellowship that is awarded to the top 5 continuing doctoral students at the University of Texas, top conference papers from ICA, AEJMC, and AMHCR, the International Communication Association’s award for excellence in teaching by a graduate student, and the CJC’s Teacher of the Year in 2018. Her work is published in the Journal of Current Issues and Research in Advertising, Journalism and Mass Communication Quarterly, Visual Communication Quarterly, Visual Communication, Health Marketing Quarterly, and Public Understanding of Science among others. She also has multiple book chapters.
She teaches Copywriting and Visualization, Influencer Marketing, and Creative Advertising Sports Campaigns at the undergraduate level. Graduate courses include Master’s Seminar, Data Visualization, Research Methods, and Visual Communication Theory and Method.
Her research interests center around visual communication and health communications. Her current research looks at media and cosmetic surgery, beauty types in advertising, emotional response in advertising, and the visualization of beauty and/or public figures in the media.
Education
Ph.D., University of Texas at Austin
M.A., University of Texas at Austin
B.J., University of Missouri
News
- Robyn Goodman Comments on Possible Effects from the “Skinny Chic” Aesthetic (November 13, 2024)
- UFCJC Names Robyn Goodman Associate Dean for Graduate Studies (September 23, 2022)
- Robyn Goodman Comments on the Effect Face-Altering Filters Can Have on the Perception of Beauty (May 25, 2022)
- Robyn Goodman Comments on the Television Show “Baywatch” and Its Impact on Body Image in the 90s (March 1, 2022)
- Robyn Goodman Elected 2022-2024 American Academy of Advertising Treasurer (December 17, 2021)
- All News About Robyn Goodman
Publications
Refereed Journal Articles
Goodman, J., & Lu, L. (2021). Have ideal female bodies in the media changed?: A content analysis of women’s representation in magazine editorial and ads. Journal of Magazine Media, 22(1-2), 112-136.
Fahey, J., Johns, T. L., Goodman, R., Morris, J., & Scicchitano, M. J. (2020). Emotional Voting, Racial Animus and Economic Anxiety in the 2016 Presidential Election. American Review of Politics, 37(2).
Goodman, R. (2019). Let the buyer beware: Content analysis of cosmetic website provider information. Public understanding of sicence, 28(6), 713-729.
Goodman, R., , L., , R., & , E. (2018). "’The Problem is People Don’t Know How to Talk to You:’ How Medicaid Recipients Understand and Use Health Plan Report Cards and Instruction Sheets,". Health Marketing Quarterly, 35(3).
Goodman, R. (2017). Best Practices or Advertising Hype? A Content Analysis of Cosmetic Surgery Websites’ Procedural, Risk, and Benefit Information. Journal of Current Issues in Advertising, 38(2), 146-164.
Goodman, R., , R., & , E. (2017). Communicating with underserved audiences: Focus group findings from two studies testing messages with low income Hispanic, African-American and White audiences. International Journal of Pharmaceutical and Healtcare Research, 11(2), 133-150. DOI: 10.1108/IJPHM-11-2016-0061
Theis, R. P., Stafford, J., Goodman, R., Duke, L. L., & Shenkman, E. (2016). Defining “Quality’ from the Patient’s Perspective: Findings from Focus Groups with Medicaid Beneficiaries and Implications for Public Reporting. Health Expectations, 20(3), 395-406.
Grumbein, A., & Goodman, R. (2015). Pretty as a Website: Examining Aesthetics on Nonsurgical Cosmetic Procedure Websites. Visual Communication, 14(4), 485-523.
Kang, M., & Goodman, R. (2014). . The Journal of Advertising and Promotion Research, 3(1), 6-42.
Goodman, R., & Rhee, E. (2014). Barometer for Beauty: How Cosmetic Surgery Websites Define and Visualize ‘What is Beautiful’. Visual Communication Quarterly, 21(1), 25-39.
Kang, M., & Goodman, J. (2014). Effects of Cosmetic Surgery Advertising: Advertising Strategies of an Emerging Market in Korea. Journal of Advertising and Promotion Research, 3(1), 6-42.
Goodman, R., Morris, J., & Sutherland, J. (2008). Is Beauty a Joy Forever? Young Women’s Emotional Responses to Varying Types of Beautiful Advertising Models. Journalism & Mass Communication Quarterly, 85(1), 147-168.