Most consumers today are confronted with algorithmic-based recommendations based on their past usage or buying history. But how do consumers actually feel about machines recommending media or goods they might like? A new study by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and colleagues…
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A new study has found that when users perceive an artificial Intelligence (AI) system to be a helper, their frustration level lowers and their trust in the system increases. The findings by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and a team of researchers…
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The University of Florida College of Journalism and Communications today announced that Won-Ki Moon will be joining the faculty in fall 2022 as an assistant professor in the Department of Advertising. Moon currently is a graduate researcher at the Center for Media Engagement in the Moody College of Communication at…
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