Won-Ki Moon

Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and Jiyoung Lee, an assistant professor at Sungkyunkwan University in South Korea, are the co-recipients of a 2023 Korean American Communication Association (KACA)-Korean Foundation for International Cultural Exchange (KOFICE) Research Grant for their study “Virtual Influencers for…

Assistant Professor, Department of Advertising What are you teaching? For spring semester, I will be teaching Media Planning (ADV 4300) What is your area of expertise? My expertise is in consumer behavior and information processing. In terms of methodology, I am most familiar with experimental design, although I also use…

University of Florida College of Journalism and Communications (UFCJC) Journalism Professor Kim Walsh-Childers, UFCJC Advertising Assistant Professor Won-Ki Moon and Eric Cooks, STEM Translational Communications Center communication scientist, will be panelists for “Mass Media Effects on Health” at Turlington Hall on the UF campus on Nov. 1 at 6 p.m.…

Most consumers today are confronted with algorithmic-based recommendations based on their past usage or buying history. But how do consumers actually feel about machines recommending media or goods they might like. A new study by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and colleagues…

A new study has found that when users perceive an artificial Intelligence (AI) system to be a helper, their frustration level lowers and their trust in the system increases. The findings by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and a team of researchers…

The University of Florida College of Journalism and Communications today announced that Won-Ki Moon will be joining the faculty in fall 2022 as an assistant professor in the Department of Advertising. Moon currently is a graduate researcher at the Center for Media Engagement in the Moody College of Communication at…