UF Research

By Clay Calvert Thousands of high school students across the nation left their classes March 14 precisely at 10 a.m. for 17 minutes. The walkout served two purposes: to honor the 17 people – including 14 students – killed exactly one month ago at Marjory Stoneman Douglas High School in Parkland,…

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Posted: March 29, 2018

In the ever-advancing world of medicine, access to a cutting-edge clinical trial treatment can help determine a cancer patient’s future. Although 20 percent of cancer patients are eligible for treatment clinical trials, participation hovers around three to five percent. Moreover, patients from racial and ethnic minority groups and underserved populations…

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Posted: March 28, 2018

Faced with dwindling resources, and a news cycle that never sleeps, today’s health journalists must meet a new challenge: provide complete, trustworthy content on health care issues with precision at the same breakneck speed with which the medical field innovates. In an article published this year in the journal Health…

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Posted: March 28, 2018

Companies can have a variety of reasons for engaging in what the public considers socially responsible (CSR) practices. These motives can range from the purely philanthropic to desiring a favorable image to increasing revenue. In a crisis situation, a campaign to communicate CSR needs to be especially sensitive to public…

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Posted: March 28, 2018

Research & Insights

It’s About How Employees Feel

By Rita Linjuan Men Offering employees the information they need and keeping them informed and updated is only one of the basic goals of internal communication. A more important purpose of internal communication is to establish employees’ deeper-level emotional connection with the organization. More and more companies today are striving…

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Posted: November 29, 2017

Instagram launched in 2010 as a social media app designed for sharing images from mobile devices. In the short space of five years, it built up an audience of more than 300 million active users and had more than 30 billion photos posted.  Like other social media platforms with large…

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Posted: November 28, 2017

Research & Insights

How to Counter Violence in Media

The portrayal of violence in media has been a subject of widespread debate, argument and study. Some research suggests that viewing violence in media that “sanitize, justify or trivialize violent acts” might normalize it and make it more enjoyable. Less well-known are techniques to reduce the possible effects of viewing…

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Posted: November 28, 2017

Protecting an individual’s privacy online is a continuing concern in the digital world. The term “doxxing” describes the deliberate disclosure of a person’s identity online, whether that be contact information, photos or personal and family material. News organizations, in pursuing their role as watchdog over government and other social establishments,…

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Posted: November 28, 2017

Research & Insights

Communication in Cancer Care

By Carma Bylund Ask anyone about their experience with their own or a loved one’s cancer, and the response will likely include a story or remark about an oncologist, surgeon, nurse, or other health care provider. These are often positive stories: the oncologist who remembered a child’s birthday, the nurse…

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Posted: October 26, 2017

It’s a challenge troubling health organizations for decades: what is the most effective way to communicate important information about health risks to the public? In research published last August in the Journal of Language and Social Psychology, University of Florida College of Journalism and Communications researchers Jordan M. Neil, Ph.D.…

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Posted: October 25, 2017

By Janice Krieger In 2016, the National Cancer Institute launched the Cancer Moonshot with the goal of ending cancer. Increasing the financial resources available for cancer research is a crucial step for improving scientific understanding of the disease, as well as advancing the clinical availability of new tools for treating…

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Posted: October 25, 2017

It’s no revelation that social media platforms like Facebook and Instagram have changed the way we learn and communicate new information. But is it an effective way to communicate health risks associated with cancer? In new research that appeared in the Journal of Health Communication, University of Florida College of…

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Posted: October 25, 2017